New logo: Rett i koppen

Rett i koppen is a Norwegian brand for instant meals and drinks, owned by a food company called Toro. Launched to great success in the 80s, sales had declined in recent years. Last autumn it introduced an overhauled package design, created by LFH in London.

The new package features several simple icons that convey the instant "on-the-go" nature of how the product is prepared and consumed. They also feature a large new cup logo.

Redesigned packaging has been rolled out in late autumn, and some new products are to be launched early this year.
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New logo: FSE Energy

FSE Energy is an American company that manufactures equipment to extract biomass fuel. Until December last year it was known as Factory Sales & Engineering, Inc. when it was rebranded and adopted a new corporate identity, created by MetaDesign in San Francisco.

The previous name and the humdrum logo that accompanied it conveyed an image of a small family-owned company. The new identity is more on par with FSE's competitors. The icon is "a contemporary abstraction of flame", depicting "the transfer of biomass to fuel through fire".
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New logo: HD1

December 12, 2012 saw the launch of six new national television channels in France that had been licensed earlier that year. On of the more high-profile channels were HD1, a new channel dedicated to series and movies launched by TF1, the leading commercial broadcaster.

The visual identity was devised by broadcast design agency Dream On. Overall, the on-air look has a cinematic premium feel. It is said to be designed as a series of stories, aiming to "give the brand a cinematic dimension and a promise of a great show". The break bumpers show blurred backgrounds where different objects appear to revealed the logo.

Dream On worked with a visual effects studio called Microbe Studio in creating the break bumpers.
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New logo: Moscow Exchange

The Moscow Exchange was formed in late 2011 when Moscow's two major stock exchanges, MICEX and MTS, were merged. The new company was left without a proper corporate identity for about a year until a new logo was unveiled on December 18. The new name, Moscow Exchange (or Московская Биржа in Russian), had been known for a few months by then.

The new icon is inspired by two mathematical symbols, the natural join symbol (⋈) and infinity (∞). This is placed on a red square, which is taken from the English name for the central square in Moscow.
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New logo: Figaro

Figaro is a leading brand of chocolate in the Czech Republic and Slovakia. Tracing its history back to a factory founded in the 19th century, the brand was bought by Kraft General Foods in 1993 and is now a part of Mondelez. This past autumn the brand received new packaging for its primary product line that also featured a refreshed logo.

The packaging is now dominated by a red signal colour, with coloured ribbons to help the consumer separate different flavours.
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New logo: Tostitos

Tostitos a major American brand of tortilla chips, owned by Frito-Lay, a division of PepsiCo. Late last autumn it started rolling out a refreshed visual identity with new packaging.

Overall, the packaging is cleaner. The rough surfaces of some earlier packaging are being replaced by graphical sunbeams in clear colors radiating from a product window as the center of the bag. The logo has also be straightened up and simplified. The new look is being launched with some new products, such as the "Tostitos Cantina" chips, inspired by Mexican restaurants.
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New logo: Smíchov

Smíchov is a new Czech television channel dedicated to comedy, with sitcoms, movies and some animation. It was launched by TV Nova, one of the largest TV companies in the country, on December 23 by Nova.

As I've understood its, the name is some sort of pun on the word laughter. Channel graphics are using a full range of bright colours, which is also reflected the logo which is using a stenciled typeface. A colourful pattern with shapes similar to the letterforms in the logo can be seen as a drape or flag in idents.
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New logo: Yaroslavl

Yaroslavl is a Russian city with about half a million inhabitants located northeast of Moscow. Founded about 1000 years ago, its centre is now a World Heritage Site. Last month, on December 26, a new symbol was unveiled that will be used by the city in its communication, created by Art. Lebedev Studio.

The symbol takes inspiration from the fact that Yaroslavl is lovated at the confluence of two rivers, the Volga and the Kotorosl. It is also a stylised version of the letter Я, which is the first letter in Yaroslavl, and - of course - an arrow.
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New logo: Irish EU presidency

On January 1, Ireland took over the rolling Presidency of the Council of the European Union, commonly referred to as the EU presidency. As is the custom, Ireland has commissioned a logo that will be used during the presidency.

The logo was selected through a public poll launched way back in November 2011. Irish design agency Red Dog had created four suggestions, all featuring distinct symbols in the same green-blue colour scheme. Red Dog was also behind the logo for Ireland's last term as the EU president in 2004.

The winner was announced in February 2012 and is called "spirals". It features four interlocked spiral e's in a shape that reminds one of Celtic art. It should represent the rolling nature of the EU presidency and Ireland's four decades as an EU member.
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New logo: Ving, Spies and Tjäreborg

European holiday giant Thomas Cook Group is using three primary brand for its travel operators in the Nordic countries; Ving in Norway and Sweden, Spies in Denmark and Tjäreborg in Finland. All three brands have histories going back to the 50s and enjoy strong positions in their respective markets. Today, it is launching a new visual identity with a common icon to be used by all three brands, created by Swedish design agency Happy F&B

From now on, all three brands will be represented by a glowing yellow and orange heart, nick-named "The Sunny Heart". The changes will also apply to the group hotel chains, Sunwing and Sunprime. Having a common visual identity allows both the travel operator and the hotels to be part of the same unified brand experience.
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New logo: Allens Linklaters

In May this year, Australia's leading law firm Allens Arthur Robinson formed an alliance with Linklaters, a global law firm head-quartered in London. This means Allens is Linklaters' partner in Australia, Linklaters is Allens partner in the rest of the world, and the two have agreed to form joint-ventures in Asia. Reflecting the fact that the two firms will work together, they also adopted a unified corporate identity, developed by Australian design agency Hulsbosch.

Allens Arthur Robinson dropped its two former names to become Allens. The Australian firm was keen to have its name first, a decision that also makes sense pronunciation wise. The new identity would use the same typeface as Linklaters global identity, with Linklaters set in its established magenta and Allens would use a blue shade. The two colours are equally strong and have almost the same lightness.

Two arrows separate the two equal brand, while also bringing them together. This arrow motif is also used extensively on stationery and other applications.
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New logo: Flywheel

Cabulous, a mobile app that helps people order a taxi, was relaunched last week as Flywheel. The new identity was developed by Moving Brands, who are promising more information in the future. Until then, we have a nice icon portraying a wheel with wings, that perhaps reminds one of the letter F. It lives in a clean vivid visual environment.
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New logo: Jimmy Dean

Jimmy Dean is a brand for meat-based food products – including something called "Pancakes & Sausage on a stick" – founded by a country singer of the same name and now owned by Hillshire Brands. Back in October it started rolling out a refreshed package design that is described as more consistent and contemporary. This also includes a new simplified logo with a rought stamp effect.
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New logo: Nestlé Docello

Nestlé Docello is a new brand for dessert mixes and sauces from Nestlé that mainly targets the professional sector, such as restaurants and caterers. It was introduced earlier this autumn for a range of products that until then had carried generic Nestlé branding. The new identity was developed to remind one of Italian delicacies and involves new colour-coded packaging.
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New look: TV4

TV4 is Sweden's most watched commercial TV channel, founded in 1990. Yesterday, December 13, it introduced a new on-air graphics package.

The previous graphics package was introduced in September 2006 and has had a very long run. The idents featured presenters of TV4 programmes in a red backstage environment.

In the new look, TV4 reaches out into the Swedish reality. Different shots of Swedish landscapes have a cloud of dots in different shades of red flying through them. The dots are motif that TV4 has used in various forms for several years, and the new look was created as an evolution of that.

The new look was developed with broadcast agency Fireplace. Chimney Stockholm did post production and animation while music was composed by Magnus Frykberg and Gustaf Thörn.
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New logo: Rebel

Rebel Sports is an Australian sporting goods retailer that bills itself as the largest such retailer in the country. In November it introduced a new brand identity, created by Australian branding agency Hulsbosch.

The name Rebel now has such high brand awareness that the word "sport" could be dropped from the logo. The new logo is a simple lowercase wordmark with a flipped E to signify healthy competition between individuals or against oneself. Using simple typography, a yellow-black-white colour scheme and monochrome imagery, the visual identity has been applied to all branded assets both instore and on advertising.
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New logo: Serla

Serla is a Finnish brand for hygiene tissue, such as paper towels and toilet paper, owned by a company called MetsäTissue. Over time it has been extended to Sweden, Denmark, Norway and the Baltic states. This year, Serla introduced a refreshed brand identity along with new more environmentally friendly packaging and improved paper quality.

The new packaging is designed to improve shelf navigation and introduces a simpler logo that gives up the leaf texture of its predecessor. The "Serla squirrel" that is the brand's mascot still takes a prominent spot on the packaging.
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New logo: Direct Énergie

Direct Énergie is a French power company, formed in 2003 after the energy market was opened up to private competition. In July this year it merged with another electricity company called Poweo. This presented the opportunity to introduce a new corporate identity, which was launched last week and was created by Dragon Rouge.

The new symbol is a circle, representing unity and togetherness. Its yellow colour is for warmth and optimism and the wordmark is set in rounded lowercase letters, which should convey proximity to consumers.
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New logo: Comcast

Back in January 2011 when NBCUniversal became majority-owned by Comcast and introduced its new simple purple logo, there was plenty of uproar about the removal of the NBC peacock. In an unexpected move, Comcast itself has suddenly started using a new logo that prominently features the NBC peacock over a wordmark set in thin capital letters.

Becoming the symbol of a communications company marks a change in use for the peacock, that until now has mainly been associated with television and associated media. The new logo was unveiled on Monday, December 10. At the moment we only have the primary corporate brandmark, but there are several other Comcast-branded assets, such as the Comcast Sportsnets, that will presumably have to be updated as well.
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New logo: Paraf

Last week, the large Turkish bank Halkbank introduced a new brand for its credit cards, until then branded as "Halkcard". The new brand was developed by Saffron Brand Consultants who were selected in competition with several other major brand consultancies. They developed both the name and visual identity.

Developed "as a tool that’s there when you need it most", the brand's name means "signature" in Turkish. This is reflected in the logo and background patterns, inspired by islamic art.
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