New logo: Meo

Meo is a brand used for digital television, broadband and landline telephony – collectively known as triple-play – from Portugal Telecom, the incumbent telco in Portugal. This month, on January 11, the brand launched a new corporate identity as it added mobile telephony to its offers. Portuguese brand consultancy Mybrand is behind the new look.

The brand aims to be "disruptive", challenging consumers to try new things. The abstract letters in the new logo are also icons, representing community (M), communication (E) and the world (O).
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New logo: Comcast

Back in January 2011 when NBCUniversal became majority-owned by Comcast and introduced its new simple purple logo, there was plenty of uproar about the removal of the NBC peacock. In an unexpected move, Comcast itself has suddenly started using a new logo that prominently features the NBC peacock over a wordmark set in thin capital letters.

Becoming the symbol of a communications company marks a change in use for the peacock, that until now has mainly been associated with television and associated media. The new logo was unveiled on Monday, December 10. At the moment we only have the primary corporate brandmark, but there are several other Comcast-branded assets, such as the Comcast Sportsnets, that will presumably have to be updated as well.
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New logo: Comviq

Comviq is a Swedish mobile telecommunication company, founded back to 1981 when it was the first company to challenge the state monopoly on mobile telephony. It is owned by Tele2 and operated as a separate brand, specialised in prepaid cards. Last month, on November 7, Comviq launched its first mobile subscription, and also relaunched its communication built on its core proposition of simplicity at low cost. A new corporate identity has been designed by Swedish design agency Kurppa Hosk.

Visually, the new look relies on an eccentric custom typeface, a few vibrant colours and a dripping paint motif. The three core product brands – Amigos, Kompis and Fastpris – are colour-coded with individual logo-types.
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New logo: QNBN

The Qatar National Broadband Network Company was established by the Qatari government to roll out broadband fibre to the emirate. Last week, on October 10, it launched a new corporate identity, created by Wolff Olins.
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New logo: MyCall

Lebara is a Norwegian telecommunications company that provides affordable international telephony through pay-as-you cards in many European countries. These services specifically target ex-pats and are widely advertised in immigrant neighbourhoods around Europe. Yesterday, on October 3, Lebara changed its name to MyCall.
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New logo: Mtel

M-Tel (short for MobilTel) is the largest mobile telecommunications company in Bulgaria. Yesterday, on September 24, it unveiled a new corporate identity, created by Saffron Brand Consultants, who have previously M-Tel Austrian sister company A1.

The new three-dimensional symbol is ribbon tied into an M, that can also be interpreted as water or sound waves. It is launched with a message about a company that is more attentive to the needs of its costumers.
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New logo: EE

Everything Everywhere is mobile telecommunications operator formed in 2010 when France Telecom and Deutsche Telecom merged their UK mobile businesses, that had until then operated under the brands Orange and T-Mobile. Today, September 11, it announced that it would launch a new brand called EE for its upcoming 4G network.

EE brand identity was developed by Wolff Olins, who were also involved in the launch of Orange back in the 90s. Visually, the identity is dominated by dots. The twos Es are made up of tiny dots, sitting on top of two circles (or larger dots). An entire typeface family of dotted letters, called EE Nobblee, has been created. Much of the communication materials also feature a grid of dots. The colour scheme is dominated by yellow and teal.

It appears the network brands Orange and T-Mobile will survive for now, existing "alongside" the new EE network. However, it is already clear that the 720 Orange and T-Mobile stores will be rebranded as EE stores.
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New logo: Optimum

The American cable company Cablevision uses the brand name Optimum for many of its services. Last week, on September 6, Optimum unveiled a simple new logo.

The new corporate identity system is designed by New York agency Collins and is launched with an ad campaign created by Mother NY.
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New logo: RCN

RCN Corporation is an American cable company that operates franchises in several markets in the Northeastern part of the country. Recently, it introduced a new corporate identity that replaces its star symbol with a pair of wings. It was launched with the slogan "We're a better kind of company".
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New logo: Liberty Global

Liberty Global is a major international broadband and cable TV provider that has a strong position in several countries through subsidiaries like the UPC companies i several European countries, Unitymedia in Germany and VTR in Chile. This week, on June 19, it announced a new corporate identity.

Liberty Global now adopts the "bloom" symbol that was originally created for UPC in 2007, and adopted by Unitymedia in late March. The corporate version is however drained of its colors. This rebrand also seems to make the Liberty Global name more present around the company.
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New logo: Eastlink

EastLink is a Canadian cable company and telecommunications provider, founded and based in Nova Scotia. Last week, on April 16, it launched a new corporate identity.

The previous identity was introduced in 1998, when Eastlink was formed through a merger.
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New logo: Virgin Mobile

The French mobile phone operator Virgin Mobile unveiled a new logo at the beginning of this week, which it will start using in April when it launches a new ADSL box. The new logo is credited to French branding agency Dragon Rouge.

The French Virgin Mobile is a joint venture between the Virgin Group and Carphone Warehouse. The brand is also present on several other markets around the world. At the moment, it seems this logo change will only affect the French market.
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New logo: Telecel Zimbabwe

The Zimbabwean mobile phone operator Telecel has officially introduced a new corporate identity yesterday. Until now, the company has identified itself with a blue orb, but the company now adopts a lowercase T on a red circle.
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New logo: Au

Au is the brand for mobile phone services from the major Japanese telco KDDI. On Monday, January 16, it launched a new visual identity, along with the slogan "New Freedom" (あたらしい自由 in Japanese). It keeps the signature orange colour, but introduces a new lettermark with a more unique typeface.
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New logo: Telecom Personal

Telecom Personal, the mobile phone operator owned by Argentina's incumbent telco Telecom Argentina, unveiled a new corporate identity last week. London agency This is Real Art is credited as the author of the rebrand, which is launched with a campaign developed by TBWA Argentina.

Communicationg the company's core values, diversity and flexibility, this is another example of a dynamic identity that doesn't have a single logo. Instead, there are nine different kinds of handwriting that can be combined with nine different colors. The use of handwriting is a very direct expression of personality.
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New logo: Wateen

Wateen Telecom, a Pakistani telecom company that began operations in 2007, launched a new corporate identity yesterday, November 1.

"The philosophy behind the new visual identity represents ‘freedom’, based on the unlimited possibilities offered by Wateen for its consumers to connect, share, exchange and communicate whatever they desire. The main concept for the design is to break free from all grids, rise above all constraints and simply explore the freedom provided through the internet." - Press release

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New logo: TTK

TTK, or TransTelekom (ТрансТелеКом), is a Russian telecommunication company. It operates a large fiber-optic network that is laid along Russia's railroad tracks, and the Russian State Railways are a major shareholder. Yesterday, October 6, it unveiled a new corporate identity, based on an idea of a "communication window", realised as a titled square. The logo is accompanied by a tagline which translates into "Look at the world from a different angle".

The Russian branding agency VMKR is credited with the rebrand. They have previously worked with Russian Railways.

Previous logo.

The previous colourful logo was introduced in 2008, when the company decided to primarily refer to itself by its abbreviation rather than its full name.
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New logo: AIS

Thailand's leading mobile phone operator AIS (Advanced Info Service) unveiled a new corporate identity this week. The new logo portray's a green smile, representing "friendship, creativity, growth and clear an steady expression".

"The great inspiration that results in AIS breakthrough in developing unprecedented service in advance of changing demand. In other word, voice of customers and Thai people resonates different demands in each period of time and life. The concept of new platform brand "Your World. Your Way." will enable AIS to support you to "Be more connected to close one in your own way," "Gain deeper connected," "Be joyful in your own way" and "Be inspired to build the future." - AIS executive vice president Somchai Lertsuttiwong

Green is the company's new signature color. Website and ads feature several green "waves" similar to the one in the logo.

Previous logo.

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New logo: C Spire Wireless

Today, the American wireless communications company Cellular South is rebranded as C Spire Wireless. The rebrand was announced last Thursday, September 22.

Reports says that the 'C' stands for 'consumer', and that the name also includes the word 'inspire'. The new symbol for the company is a C with a bunch of spires spouting out from it.

Previous logo.

The previous logo was introduced around 2006 as a modernization of an earlier mark.
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New logo: Nextel / NII

The Virginia-based company NII Holdings, which operates mobile telecommunication services in Mexico, Peru, Chile, Argentina and Brazil under the Nextel name, launched a new corporate identity yesterday, September 19. This involves new marks for both NII and the local Nextel subsidiaries.

The new brand identity was developed by Landor Associates in San Francisco.

NII and the Nextel sudsidiaries are now now linked through several visual aspcets, including a common typeface, the orange typeface, and the enhanced 'x'. The 'x' is a part of both new logos, but can also be used as a separate device, a "connector". The connectors are "meant to join ideas or focus attention".

Previous logo.

"Orange was selected as the dominant color for the new logo for its freshness and appeal, while a proprietary font was chosen to lend a contemporary feel. The NII Holdings, Inc. logo will change its design and color to coordinate better with the new Nextel brand graphic identity that will be used in the company’s markets." - NII press release

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