New logo: YPF

When the Spanish oil company Repsol introduced a new visual identity a few weeks ago, I mentioned that the company had suffered a setback when its Argentine subsidiary YPF recently became nationalised. Around the time Repsol adopted its new look, YPF also altered its corporate identity to mark its new management. The logo now includes the Argentine flag "as a symbol of the recovery of national sense".
Read more »

New logo: Telecom Personal

Telecom Personal, the mobile phone operator owned by Argentina's incumbent telco Telecom Argentina, unveiled a new corporate identity last week. London agency This is Real Art is credited as the author of the rebrand, which is launched with a campaign developed by TBWA Argentina.

Communicationg the company's core values, diversity and flexibility, this is another example of a dynamic identity that doesn't have a single logo. Instead, there are nine different kinds of handwriting that can be combined with nine different colors. The use of handwriting is a very direct expression of personality.
Read more »