New logo: Paraf

Last week, the large Turkish bank Halkbank introduced a new brand for its credit cards, until then branded as "Halkcard". The new brand was developed by Saffron Brand Consultants who were selected in competition with several other major brand consultancies. They developed both the name and visual identity.

Developed "as a tool that’s there when you need it most", the brand's name means "signature" in Turkish. This is reflected in the logo and background patterns, inspired by islamic art.
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New logo: Mtel

M-Tel (short for MobilTel) is the largest mobile telecommunications company in Bulgaria. Yesterday, on September 24, it unveiled a new corporate identity, created by Saffron Brand Consultants, who have previously M-Tel Austrian sister company A1.

The new three-dimensional symbol is ribbon tied into an M, that can also be interpreted as water or sound waves. It is launched with a message about a company that is more attentive to the needs of its costumers.
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New logo: Coinc

Last week, on July 24, the Spanish commercial bank Bankinter launched a new money management portal called Coinc. The new easy-to-use service is tailored to the under 35s and include functions that combine saving with social networks. The brand identity was developed by Saffron Design Consultants.

The name is a combination of the English word coin and oinc, the sound that Spanish pigs make, as pigs are a universal symbol for saving. The symbol for the new service is both a pig snout and a coin being put into a slot.
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New logo: EVO

EVO is a new Spanish bank brand, unveiled on Monday, March 12, by NCG Banco, a Spanish banking group created last year. NCG Banco has its base in north-western Spain, were it is using the name Novagalicia Banco towards consumers, a name that was introduced in October last year. The new brand will be used for activities in the rest of Spain.

The EVO brand is built on smart banking and providing easy service to its consumers, a concept called Banca Inteligente. Visually, the identity relies on black and white, with a simple and solid logo. The symbol is said to include both a B and an I, from the slogan.

The identity was developed by Saffron Brand Consultants' Madrid office.
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New logo: Digiturk

Digiturk is Turkey's leading satellite television platform, which started operations in the year 2000. A few months ago, probably in March, the company launched a new corporate identity, created by Saffron Brand Consultants.

Saffron suggested that Digiturk focused on the their provision of "a guaranteed good time" to position them in a market where there are lots of free TV channels with quality programming.

The visual part of the identity centers around a bunch of animated red "mood rings" that can manifest different emotions, genres and themes. Amsterdam motion studio Addikt helped out in creating these rings. A commercial used to launch the rebrand used the rings as "portals" through which Digiturk content would come into everyday life.

The odd wordmark is clearly linked with the mood rings theme. Perhaps the wordmark was derived from the mood rings idea, or vice versa.

Previous logo.

More images after the jump.
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New logo: A1 (Telekom Austria)

A1 Telekom Austria is an Austrian telephone company. It was created in 2010 from the merger of mobilkom austria, whose primary brand was A1, and Telekom Austria. Until now, both the A1 and Telekom Austria brands have stayed in use towards consumers, and the company logo has been a combination of the two.

The logo for A1 Telekom Austria, which contained the logos for the two consumer brands.

Today, May 27, the company revealed a new look A1 brand which will replace both Telekom Austria and the previous A1 brand. The new look should be in stores by mid-June, the official launch is set for June 14. It was created with Saffron Brand Consultants, who also worked on last month's C&A rebranding.

The new A1 logo is a three-dimensional and flexible one. In fact, A1 claims this to be the first flexible telco logo in Europe. While the 1 stands solid, upright and unchanged, the A is seen at an angle and can take on different kinds of texture. This texture reflects different topics, for example, an A overgrown with grass can be used when talking about the environment.

Below you can see a few variants and what they symbolize.
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New logo: C&A

C&A is a European clothing retailer, tracing its roots back to the 1841, when two brothers founded a textile company in the Netherlands. Its first German store opened 100 years ago. Today it is present in most countries on the European mainland with 1,490 stores on the continent.

The company logo has long been an oval with the name on it, and for the last decades, the oval has been blue with white serif text and a red border around it. The logo has been updated throughout the years to keep up with the times. This last happened in 2005. Yesterday, April 20, C&A presented a new version of their logo during a press conference.

The new logo removes the oval and turns the letters blue. Other elements, such as the typeface used for the letters and the border seem to be unchanged.

Previous logo.

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