New logo: Fifth & Pacific Companies

Liz Clayborne Inc. is an American fashion company, probably most known for the eponymous fashion brand, which was recently sold to J.C. Penney. As a consequence, the company unveiled a new name last week, on January 4. The company will now be called Fifth & Pacific Companies and will continue to focus on the Kate Spade, Lucky Brand and Juicy Couture brands.

The name is intended to reflect the company's roots in New York and Los Angeles, the "Fifth" part referencing Fifth Avenue. Philadelphia branding firm Bailey Brand Consulting developed the new corporate identity. The logo is intended to portray a street sign.
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New logo: Monsoon

Monsoon is a UK clothing and fashion retailer. This spring it has rolled out a new look, created by New York consultancy Pompei A.D., who, in addition to the visual identity, also redesigned Monsoon's flagship store in London.

Previous logo.

When Monsson was founded in the 1970s, it was mostly selling imported clothes from India, and that heritage is reflected in the new identity. Fundamental in the Monsoon brand is an approach described as a "Modern Ethnic" sensibility. The new look is also "modern" and "ethnic". For example, the logo has been inspired by curves in traditional Indian architecture. Printed materials and store interiors feature henna-like patterns that can be described by using the previously mentioned adjectives.
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New logo: Mango

The Spanish fashion company Mango opened its first store in 1984, and has since grown continously. Today they claim to have over 2,000 stores in 105 countries. During a fashion show in Paris in May, Mango launched a new logo.

Previous logo.

The previous wordmark used an edgy stencil typeface. The new typeface is "clearer and simpler", but keeps some of the stencil effect with a few balanced "cuts" in the letterforms.
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New logo: C&A

C&A is a European clothing retailer, tracing its roots back to the 1841, when two brothers founded a textile company in the Netherlands. Its first German store opened 100 years ago. Today it is present in most countries on the European mainland with 1,490 stores on the continent.

The company logo has long been an oval with the name on it, and for the last decades, the oval has been blue with white serif text and a red border around it. The logo has been updated throughout the years to keep up with the times. This last happened in 2005. Yesterday, April 20, C&A presented a new version of their logo during a press conference.

The new logo removes the oval and turns the letters blue. Other elements, such as the typeface used for the letters and the border seem to be unchanged.

Previous logo.

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New logo: Dressmann

Dressmann is a Norwegian retailer of men's clothing. Starting in Oslo in 1962, the company has expanded to all Nordic countries as well as Germany and Latvia. The chain is known for modest clothes of good quality to modest prices.

In January 18, the company announced that its was rebranding itself, including the adoption of a new markteting strategy and a new logo. Dressmann have entered an exclusive agreement with the Rolling Stones, which can be noticed throughout the marketing. Stones songs can now be heard in the stores, which are being rebuilt to look like concert stages. Dressmann has an ongoing ad campaign with Rolling Stones theme, and lincensed T-shirt can be bought in the stores.

With the relaunch, Dressmann have also officially launched a new logo. It had already been sighted on some storefronts, but the Janaury 18 announcement made it official that it was replacing the old logo.

Dressmann trialled a similar logo over a year ago, although it was all lower case and used a slightly different typeface. It wasn't seen on Dressmann's website or in marketing, but has been used on storefronts and clothing tags.

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