FSE Energy is an American company that manufactures equipment to extract biomass fuel. Until December last year it was known as Factory Sales & Engineering, Inc. when it was rebranded and adopted a new corporate identity, created by MetaDesign in San Francisco.
The previous name and the humdrum logo that accompanied it conveyed an image of a small family-owned company. The new identity is more on par with FSE's competitors. The icon is "a contemporary abstraction of flame", depicting "the transfer of biomass to fuel through fire".
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