Back in December, we were reached by the news that US-Hispanic broadcast TV network Telefutura would be renamed UniMás. The new name and brand identity launched yesterday, January 7, which gave us and the viewers the opportunity to see how it would work on screen. Los Angeles broadcast design agency Troika worked with many aspects of the brand launch, including logo design, graphics package and a marketing campaign (although the name was selected internally).
The logo is a "youthful twist" on Univision's abstract U symbol. In the divided wordmark, the "Uni" part links back to the parent company, while the bolder "Más" reflects the "always more" attitude of the desired audience of Millennials.
All graphical elements feature forward-leaning angle as the logo, including the typeface. Motion graphics seem to constantly move forward on screen.
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