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Most readers are probably familiar with the American cable network VH1. Originally a music video network for somewhat older viewers, it has over time shifted its focus to reality programming. Over the weekend, it adopted a new look with a new logo that had been previewed in the past few days.
VH1's new logo has a plus sign embedded in the H. This expresses VH1's new brand statement, "The Ultimate Mash Up". For example, a video says VH1 is a mash up of music + pop culture + nostalgia. VH1's new signature color appears to be purple, but other complementary colors are also used.
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