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Coface, an abbreviation of Compagnie Française d'Assurance pour le Commerce Extérieur, is a leading capital insurance company, head-quartered in France. Yesterday, January 21, it unveiled a new corporate identity and a new tagline, "for safer trade". The visual identity was developed by W&Cie.
A new symbol has been created from the first two letters in the company name, a C and a truncated O. It expresses both the relationship between Coface and its clients as well as an infinity symbol.
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