New logo: Mahindra

Mahindra is a large Indian industrial conglomerate that manufactures, among other things, cars, engines, generators and tractors. This month, it has introduced a new corporate identity, reportedly created with Landor Associates. The new red wordmark was designed to be edgy, modern and futuristic.
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New logo: Asian Paints

Asian Paints is an Indian chemical company that manufactures, well, paint. Last week, on September 27, it revealed a new logo, that apparently represents "a more meaningful and personalized engagement with the increasing number of interior décor consumers in the home, retail and commercial segments across India". It will be rolled out to thousands of stores over time.

The wordmark from the previous logo is kept intact, but has been re-coloured and is accompanied by a gradienty ribbon.
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New logo: MindTree

MindTree is an Indian information technology company with offices around Asia, Europe and the United States. Last week, on September 28, it unveiled a new corporate identity, created by Siegel+Gale, as part of an effort to transform and grow the company.
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New logo: Sony Six

Sony Six is a new sports channel launched on April 7 this year by Sony's Indian TV network arm. The on-air graphics were created by Australian motion studio Ink Project, who unveiled their work last month. The brand brief was to challenge the existing Indian sports channels and be more youthful and unconventional.

The logo is yet another iteration of the Sony Entertainment Television logo, originally designed by Chermayeff & Geismar. Ink Project turned this logo into a sporty cube, a versatile device that can be seen in all on-air applications.
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New logo: Nelco

Nelco is an Indian company that manufactures different sorts of technology solutions for businesses and governments. It is part of the major Indian conglomerate Tata. At the beginning of this month it announced a new corporate identity.
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New logo: ABP News

Star News is a leading Hindi news channel. Until recently, it operated as a joint-venture between Newscorp's Star Group and the Indian media group Ananda Bazaar Patrika (ABP). Newscorp recently chose to exit the venture, which also included the Bengali news channel Star Ananda and the Marathi Star Majha, leaving ABP as the sole owner.

As a result, the channels are about to get new names, replacing the "Star" prefix with ABP. Star News becomes ABP News, Star Ananda becomes ABP Ananda and Star Majha becomes ABP Majha. The new logos were unveiled on Monday, May 7, and the new names will launch on June 1.

The advertising campaign announcing the namechange stresses that only the name changes and everything else will stay the same. The new logos also try to stay as similar as possible to the out-going "Star" logos.
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New logo: Bindass

UTV Bindass is an Indian entertainment channel targeting the Hindi youth. Yesterday, April 16, the channel was relaunched with a new identity, dropping the "UTV" prefix from its name, while adopting a new "restless" brand philosophy. The letterforms from the previous logo are kept, but can now be used in a more dynamic, less static way, where the letters can move around the "rest-less" device.

An agency called Taproot India was behind the repositioning. Bindass is a part of the UTV media group which has several other TV channels and was recently acquired by The Walt Disney Company.
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New logo: Malabar Gold

Malabar Gold is an Indian jewellery brand with retails outlets in India and the Middle East. It plans to expand rapidly in the next few years, and last month it unveiled a new corporate identity that should help make that expansion a success. The new identity was created by The Brand Union Middle East and launched at an event in the United Arab Emirates on March 25.
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New logo: Adani

Adani Group is an Indian diversified conglomerate with assets such as ports, power plants and mines. Last Thursday, February 23, it unveiled a new corporate identity, created by Wolff Olins. The objective was to develop a corporate brochure to sum up the company's activities to increase understanding of the group among costumers, employees and the public.

Wolff Olins managed to summarize most activities under three headings, Resources, Logistics and Energy. They also developed icons for the different headings as part of a new modern visual language, which also included a custom typeface and a few AOL-ish logo animations.
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New logo: Nova Medical Centers

Nova Medical Centers is a rapidly expanding group of medical facilities in India. Last week, they changed their name to Nova Specialty Surgery. The new visual identity, created by Ray+Keshavan The Brand Union, is focused on an 'N', representing "the joy of good health".Read more »

New logo: Life OK

On December 18, India's Star network launched a new Hindi entertainment TV channel called Life OK. It replaced the company's youth channel, which was called Star One and closed down on December 15.

Compared to the channel it replaces, Life OK aims more widely at what is described as a "multilayered" urban and rural audience who are content with life, hence the name "Life OK". It will be somewhat more similar to the company's succesful Star Plus channel, and doesn't use the "Star" prefix as its aims to build an independent identity that doesn't portray it as spin-off from Star Plus.

To identify itself, the channel uses a few friendly figures in bright colors, and a matching wordmark.
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New logo: Star Gold

The Indian television company Star TV appears to be in the in the process of rebranding many of its channels in India and around the world. The process started with their primary Hindi entertainment channel, Star Plus, which launched a new look back on June 13, 2010 and introduced a new star symbol for the channel channel, dubbed the "Ruby Star". This was followed up with a new corporate logo for Star TV in April this year, which introduced another star symbol, this time a glowing one named the "Hot Star". The London design agency venturethree created the new identities for both StarPlus and Star TV.

Next in line for a rebrand is Star Gold, the company's popular Hindi movies channel, which introduced a new look last weekend, on September 10, in connection with a screening of the Bollywood action movie Singham.

Previous Star Gold logo.

No word yet on whether or not venturethree were also involved in this rebrand.
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New logo: First Blue Home Finance

Last year, the German bank Deutsche Postbank agreed to sell its Indian finance sudsidiary, Deustche Postbank Home Finance Limited (DPHFL), to the Indian company Dowan Housing Finance Limited. As a result, DPHFL changed its name to First Blue Home Finance at the end of May. The visual identity was unveiled more recently and was designed by Law & Kenneth.

An article about the rebrand was published on August 8 in Campaign India, where it is explained that the two yellow circle in the logo is a though bubble that "signifies the cherished dream of owning a home".

Deutsche Postbank Home Finance Limited logo.

New logo: Hero Motocorp

The Indian motorcycle manufacturer Hero Honda was founded in 1984 as a joint venture between Honda from Japan and the Indian bicycle maker Hero. Some time ago, it was decided that Honda was to leave the group, making Hero the sole owner. As a result, the company has been renamed Hero MotoCorp, and yesterday, August 9, its new corporate identity was unveiled in London at a test cricket match between England and India. The new identity was developed by Wolff Olins.

The new symbol is made up of three shapes that make up the letter H standing at an angle. The red and black colours are carried over from the previous corporate identity.

Hero Motocorp is a leader on the Indian motorcycle market. Ending the joint venture with Honda means it will be allowed to export its motorcycles outside India.
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New logo: RP-Sanjiv Goenka Group

Last year, the Indian businessman Rama Prasad Goenka announced that his industrial conglomerate RPG Group would be split between his two sons. The part given to his older son, Harsh, keeps the RPG brand name, while the younger brother, Sanjiv, would have to get a new name. Sanjiv's company is called RP-Sanjiv Goenka Group, and has a diverse portfolio, which includes retail chains, music publishers, a carbon black maker, power utilities and infrastructure.

The Mumbai agency Design Law & Kenneth was given the assignment to create the new visual identity in April. The result of their work was unveiled and launched on July 13. It includes a colourful symbol called the "Dhanuchakra".
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New logo: Gitanjali Group

Gitanjali Group is an Indian jewellery maker, which claims to be "the world’s largest branded jewellery retailer". Last Thursday, June 30, its new corporate identity was unveiled by the actress Katrina Kaif at a ceremony. The new look is credited to JWT.

Previous logo.

The following excerpt from a press release issued June 30 provides further details on the rebrand:
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New logo: Zee Network

The major Indian media conglomerate Zee Enterprises Entertainment Limited, also known as Zee Network, has launched a company-wide rebrand today. The new logo was launched at a 90-minute special event in Mumbai which was simulcast by Zee TV channels around the world.

The plans for the rebrand were unveiled through a press release on May 23. The big reveal was today, June 19, although some glimpses of the new logo could be seen before that.

The new logo is a shiny Z, which was reportedly created by Zee's in-house team.

Previous logo.

The Zee Network's previous on-air look was introduced at the end of March 2005.

"Developed by the in-house team, Zee TV’s aqua blue colour new logo features a stylish font. The new age design with its upward flourish signifies the upward movement of desires and wishes. The abstract form of the ‘Z’ and vibrancy of aqua blue bring in modernity and freshness to the brand. “The unshackling of the ‘Z’ from the box symbolizes today’s woman’s zest for life and confidence to go out in the world beyond her home. The overall design has a progressive feel and reflects the idea of looking into the future with hope and depicts a more dynamic and spirited outlook. The rainbow of hope is a very important element of the new packaging. It is colourful, ethereal and symbolically emphasizes the promise of ‘Umeed Se Saje Zindagi’… celebrating hope and life,” says Goenka." - Press release, (Punit Goenka is managing director and CEO of Zee)

After launching its first TV network in 1992, Zee's portfolio has grown to dozens of different television channels with programs in Hindi, English and many of the other languages spoken in India. It also has an extensive network of TV channels for Indian diasporas around the world. This rebrand follows a relaunch of Zee's competitor Star, whose primary network StarPlus was rebranded almost exactly a year ago.

The table below contains the new and old logos of the different Zee channels. Most of the previous Zee logos were introduced in 2005. The previous logos for the English-language channels Zee Studio and Zee Café were introduced in November last year, but have been updated to include the new Z. So far, there are no new logos for 9X, an entertainment channel aquired last year, and the TEN sports channels.
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New logo: InterGlobe

InterGlobe is a Indian aviation and travel corporation with more than 8,500 employees. It owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor.

On Saturday, April 16, the company unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India.

Previous logo.

The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the "axle" in the symbol does however not change.

The six spokes probably represents to company's six divisions (or 'verticals'). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.
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