Showing posts with label hotels. Show all posts
Showing posts with label hotels. Show all posts

Tuesday, October 2, 2012

New logo: JA Resorts & Hotels


Jebel Ali International Hotels operates several luxury hotels in Dubai. Yesterday, October 1, it changed its named to "JA Resorts & Hotels". The new corporate identity was developed by Interbrand.
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Monday, May 7, 2012

New logo: Katara Hospitality


The Qatar National Hotels Company is a Qatari company that owns hotels and resorts in Asia, Africa and Europe. At the end of April, it changed its name to Katara Hospitality and introduced a new corporate identity. Both the new name and the visual identity were developed by Lambie-Nairn.

The name "Katara" was used in ancient maps to describe the Qatar region, and should reflect the heritage from the company's home country.
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Tuesday, April 10, 2012

New logo: Interstate Hotels & Resorts


Interstate Hotels & Resorts is an American hotel management company that manages nearly 400 hotels around the world, although most of them are located in the United States. In March, it launched a new corporate identity that was created "to better communicate the Company’s position as the only large-scale, U.S.-based hotel management company with a global footprint".
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Tuesday, March 20, 2012

New logo: Even Hotels


Even Hotels is a new hotel brand with a focus on wellness from InterContinental Hotels Group (IHG), due to launch in the U.S. next year.

The logo above came with the announcement on February 28. There's not much information available about the logo, but the hotel concept is built on four "priority areas" (exercise, eat, work and rest), which might explain the four colored bars.
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Monday, November 7, 2011

New logo: Viverde Hotels


Viverde Hotels is a new hotel concept created by the German travel group TUI. Marketed as an ecologically aware alternative, the company says Viverde is "the Bionade of travel", with relatively small hotels and organic meals. The name is a combination of vivir and verde, the Spanish words for "live" and "green".
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Sunday, June 5, 2011

New logo: Meliá Hotels International


This week, the Spanish international hotel group Sol Meliá officially changed its name to Meliá Hotels International, following a decision made at the company's annual shareholders' meeting in Palma de Mallorca. The new name comes as the company has just gone through a historic downturn for the tourism industry.

The new name refers to the company's most well-known and international brand, Meliá Hotels & Resorts, and adds the words "hotels" and "international" to explain what the company does. The Sol brand, which has been removed from the company name, is less widespread and signifies a chain of family hotels and resorts in Mediterranean and Carribean holiday destinations.

The new company logo is very simple rendition of the company name set in grey capital Gill Sans letters, with a tilde sign replacing the accent over the letter a. It is clearly inspired by the current logo for the Meliá Hotels & Resorts chain, although that logo uses a Futura typeface and not Gill. One wonders if that is intentional, or if the new logo was done by people who can't tell the two typefaces apart.

Previous Sol Meliá logo.

I don't know when the previous logo was introduced, but I clearly remember seeing it when I stayed at one of their hotels in the mid-1990s. The Sol Mélia name dates back to 1987 when Meliá merged with Hoteles Sol. Both Meliá and Sol have remained as independent consumer brands to this day. The two chains used to have logos that matched the corporate Sol Meliá logo, but they were both replaced in 2006.

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Sunday, April 17, 2011

New logo: InterGlobe


InterGlobe is a Indian aviation and travel corporation with more than 8,500 employees. It owns the low-fare airline IndiGo and operates a hotel chain as joint-venture with Accor.

On Saturday, April 16, the company unveiled a new corporate identity. It is credited to London brand consultancy Circus and Mumbai design agency Grandmother India.

Previous logo.

The new logo contains a symbol with six spokes with different lengths and colours. The spokes can animate to change their length and position. The main Interglobe logo and the logos of its six corporate divisions all use different interations of the symbol. The position of the "axle" in the symbol does however not change.

The six spokes probably represents to company's six divisions (or 'verticals'). The changing and fluid nature of the symbol represents change and fluidity, and the unchanging center probably stands for stability and sticking to core values.
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