New logo: JA Resorts & Hotels

Jebel Ali International Hotels operates several luxury hotels in Dubai. Yesterday, October 1, it changed its named to "JA Resorts & Hotels". The new corporate identity was developed by Interbrand.
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New logo: Dubai Financial Market

Dubai Financial Market, a stock exchange in Dubai, launched a new corporate identity yesterday, November 20, to "reflect the strategic direction and growth of DFM going forward and prepare DFM for a new era of sustainable growth".

The new logo has evolved from its predecessor, refining the Islamic symbol and achieving a better balance between symbol and typography.
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New logo: Habtoor Leighton Group

Al Habtoor Leighton Group (HLG) is a Middle Eastern construction company, formed in 2007 from the merger of the UAE company Al Habtoor Engineering and Gulf Leighton, which was Australian construction company Leighton Holdings' arms in the region. Yesterday, June 22, the company launched a new corporate identity, the first since the company was founded. Behind it is the UAE branding agency Brash Brands.

Previous logo.

In a sense, this is the first time the company gets an identity of its own, as the previous logo was essentially just the old Al Habtoor and Leighton logos side by side. One of the objectives of this rebrand was to get rid of the perception of the company as being a temporary joint-venture between two different companies, and not "one, unified, fully-integrated" organisation. That perception was certainly inforced by the old logo.

The new logo focuses on the initials, HLG. The colours green and purple are used in all visual elements and applications. The colours were chosen to stand out among the competition, as research had shown that most competitors used red or blue.
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New logo: Ankabut

A "National research and education network" (NREN) is an Internet network set up to support academic institutions. Most countries have their own national NREN. In the United Arab Emirates, the NREN is called ANKABUT, which means "spider".

Recently, the network got a new brand identity. It was created by Brash Brands, who announced their work through a press release on May 19, but it seems it had been around for a while before that.



A previous logo.

The rebrand replaces an inconsistent, outdated and technology-minded logo with something more contemporary. Brash Brands offers the following explantion of their symbol:

Taking from this new initiative's vision of providing endless possibilities primarily through collaboration, the brandmark represents a living and breathing ecosystem where multiple pathways interconnect and exchange information and knowledge. Supporting this, the wordmark has been designed to incorporate modern and user friendly aesthetic cues apparent from its crafted typographic curvature and spatial consideration.

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New logo: Dnata

Dnata is an aviation services company which provides ground handling, cargo and catering on several airports around the world. It claims to be the fourth largest in its field with 20,000 employees on 73 airports in 38 countries across five continents. The Dubai-based company is a part of The Emirates Group, whose most prominent brand is the Emirates airline, one of the world's largest passenger airlines.

Today (April 28), the company unveiled a new identity which had been created by Brash Brands, also a Dubai company, who were given the task last August. Dnata has grown rapidly lately through acquisitions and joint-ventures, with the problems that brings in the form of mixed corporate cultures and the absence of singular visions. An important objective of the rebrand has been to create a more united company.

As for the new logo, it carries on the colors green and blue from the old logo. It is a pretty straight-forward and friendly wordmark, with the triangles in the letter D giving it some character. Those triangles are then used extensively when the new identity is applied.

The previous Dnata logo was introduced in the year 2000.

Dnata's previous logo, used between 2000 and 2011.

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New logo: Etihad Rail

Union Railway is an enterprise which was launched in 2009 to build a railway network in the United Arab Emirates (UAE), which until recently hasn't had any railways. Yesterday evening, March 23, a new corporate identity was unveiled which renames the company Etihad Rail. Etihad happens to mean "union" in Arabic.

The new symbol uses the colours of the UAE flag. A red line extends from the symbol over the company name. This line usually continues when the logo is placed on a paper or on rolling stock

The new identity was developed by Brash Brands, a brand consultancy from Dubai.

More after the jump!
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