New logo: CGI

CGI is a Canadian company that provides information technology services. Last year it bought UK-based consultancy Logica and gained a foothold in Europe. This week, on January 14, the company unveiled a new unified corporate identity that sees the Logica brand being confined to history.

The logo is simply the three initials set in what looks like Gill Sans. It lives in a fresh and clean graphical environment of the the kind we expect from IT consulancies.
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New logo: Wexler

Wexler is a Russian company that manufactures tablet computers and e-book readers. This month, it launched a new visual identity, created by Moscow agency Depot WPF.

The new visual identity sets out to appeal to a younger generation with a solution that differs from its competitors. It is personal, and decidedly not technical. Depot WPF also developed the brand positioning and packaging.
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New logo: MindTree

MindTree is an Indian information technology company with offices around Asia, Europe and the United States. Last week, on September 28, it unveiled a new corporate identity, created by Siegel+Gale, as part of an effort to transform and grow the company.
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New logo: Senseo

Senseo is a coffee pod system owned by two Dutch companies, appliances producer Philips and the previously Sara Lee-owned coffee maker Douwe Egberts. Recently, Senseo has started rolling out a new visual identity, partly coinciding with the launched of a new coffee maker called Senseo Twist.

The awful typography used up until now has been replaced by a swirly wordmark. The generic coffee imagery from the previous packaging is being abandoned in favour of a simple elegant solution where the logo is placed on a colour-coded circle with concentric circles radiating from it.
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New logo: Conax

Conax is a Norwegian company that maintains a conditional access system of the same name that is used by television distributors around the world. Last week, at the International Broadcasting Convention in Amsterdam, it unveiled a new corporate identity.

At the center of the new identity is a "sculpture" that somewhat resembles an X onto which different "scrambled" images are projected.
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New logo: Microsoft

Over the last few months there has been plenty of talk in tech media about the changing corporate identity system within Microsoft, built around the new "Metro" design language. (Although Microsoft has apparently decided not to call it that anymore, rumour says there was a trademark dispute.) After the unveiling of new icons for Windows, Office and Xbox, there has been buzz about a change for the primary brand as well. That was finally confirmed today, August 23, when Microsoft introduced its new corporate logo to the world.

As expected, the new logo uses a typeface from the Segoe family for the wordmark. It now also includes a symbol, a grid with four squares that reminds us of Windows logos of yore. While the have all gone single color, the corporate iteration holds on to a four color symbol. A video used to introduce to logo suggests blue is for Windows, orange is for Office and green in for Xbox, although that may well not be official.
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New logo: Viaccess-Orca

Viaccess a European conditional access system, one of several systems available that prevent you from watching TV programming you haven't payed for. It is owned by a France Telecom subidiary with the same name. Yesterday, June 13, Viaccess announced that it would merge its management structure with Orca Interactive, an IPTV middleware company it bought several years ago. The company is now called Viaccess-Orca and is using the logo seen above.
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New logo: Polycom

Polycom is an American company that describes itself as "the global leader in open standards-based unified communications" and manufactures different solutions in telepresence, such as video conferencing. Last week, on May 24, it launched a new corporate identity.

The company says its previous identity was introduced in 1992. The interlocking triangles were perhaps inspired by the company's triangluar speaker phone. The company says it was replaced because it had "come to symbolize the voice-driven, hardware-oriented solutions that only represent a small part of our total offering". The new logo features "three fluid, transparent, elliptcial arcs, symbolizing connection, mobility, information sharing and collaboration".
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New logo: Nelco

Nelco is an Indian company that manufactures different sorts of technology solutions for businesses and governments. It is part of the major Indian conglomerate Tata. At the beginning of this month it announced a new corporate identity.
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New logo: AMSC

The energy technology company American Superconductor announced yesterday that it would start referring to itself as AMSC, elevating its stock ticker abbreviation to company name. American Superconductor develops electrical grids and wind energy, and is often mentioned in discussions about the future green economy. Although it started out in the United States, it now has activites in Europe and Asia, which might explain why they are dropping "American" from their name.

The name change brings a new logo, incorporating the symbol from the previous logo in a blue square.
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New logo: Vix

Vix Technology is a company that creates and operates "Automated Fare Collection" systems and associated technology solutions for the transit sector. Based in Melbourne, Australia, it has offices around the world.

A week ago, on October 3, the company unveiled a new corporate identity that gathered several business units under one common name, Vix. At the same time, Vix adopted a colourful 'pinwheel' symbol.

"Along with the new integrated mobility platform the branding for the business has been changed. The new 'pinwheel' logo has been developed to reflect the unified new business and the six core values of Vix. 'We wanted to signal to both our staff and customers that things have changed both in the way we service our clients and our product offer. This new logo and approach to branding is one of the tools that will help us achieve this.'" - Press release

Previous Vix Technology logo.

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New logo: Manta Multimedia

Manta Multimedia, a Polish manufacturer of consumer electronics, unveiled a new logo on Thursday, September 29.

Just like its predecessor, the new logo includes a manta ray, although the new version is a bit more obvious. According to a press release, it should represent "modernity and technological advancement".

Previous logo.

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New logo: Thunderbolt

Thunderbolt is a new technology which enables high-speed distribution of data between different personal computers. We're talking 10 gigabits per second.

The technology was presented on February 24, and its logo and symbol was presented at the same time. Unfortunately, Intel doesn't want to disclose who created it, but they have assured me that they are proud of it.
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New logo: Atos

Last week, on July 1, the global IT company Atos Origin announced that it had finalized its aquistion of Siemens IT Solutions and Services. With the merger, the company took the opportunity to drop "Origin" from its name and introduce a new corporate identity.

Although based in France and listed on Euronext Paris, Atos is a truly global company, which claims to have 78,500 employeees in 42 countries. Atos has been the Worldwide IT Partner for the Olympic Games since 2002.

Atos Origin logo.

The new corporate identity means a farewell to the tropical fish that has been with the company since May 1997 when the name Atos was introduced after the merger of Sligos and Axime. Back then, it was said to symbolize "mobility, responsiveness and vitality". When Atos and Origin merged in 2000, the fish was carried on to the merged corporate identity.

Atos logo from 1997.

The press release about the merger also mentions the rebrand:
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New logo: Corfire

SK C&C is a Korean company which provides various mobile communication technology solutions. On May 17, its U.S. subsidiary, SK C&C USA (!), unveiled a new brand for mobile commerce solutions, which will now be called CorFire.



SK C&C logo.


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New logo: Aricent Group

Aricent is an international corporation which develops technology and software solutions for many big companies. It also owns the design firm Frog, which does some brand identity work. It was established in 1991 as Hughes Software Systems, and was briefly known as Flextronics Software Systems from 2004, before launching as an independent company called Aricent on October 26, 2006.

Previous Aricent logo from 2006


Recently, it unveiled a new brand positioning, which renames the company Aricent Group. That name will be used as corporate brand, but the Aricent name (sans Group) will remain as a sub-brand.

The new identity was created by Siegel+Gale.

New brand hierarchy.

The logo is a simple orange all-caps wordmark. The typeface used is called Friz Quadrata, with a modification on the initial A which is replicated in the new wordmark for the Aricent brand.

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New logo: Acer

Taiwan-based electronics company Acer has launched a new logo. It was reportedly rolled out this Monday, April 11. So far, there hasn't been much media attention given to the logo change, and Acer doesn't seem to have issued a press release about it either.

The casual observer may not notice the logo change, but some clear differences can be seen when you have the new logo and the old one side-by-side. The new logo uses a different typeface with more rounded corners and the e doesn't stand out from the other letters anymore. The new logo also uses a different shade of green, which has been dubbed "Acer Green".

The previous logo was rolled out ten years ago, on March 8, 2001, when the Acer "diamond" was abandoned. It was created by Landor Associates.

Previous logo.

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New logo: CommScope

CommScope is an American company which manufactures various telecommunication infrastructure products, including wires and antennas, based in Hickory, North Carolina. Last Tuesday, March 15, the company unveiled and launched a new corporate identity.

The previous logo was introduced in the 1990s, probably when the company was spun off from General Instruments in 1997.

Previous logo.

The new logo has the company name in all capital letters, with the last O replaced by the company's new icon, a cyan blue orb with a whirl. The previous logo featured a somewhat similar icon, a teal oval with a stylized representation of a cable. This is has intentionally been made less obvious in the new icon, as the company is no longer a simple cable manufacturer.

The orb can be used on its own without the logotype. There are also three versions of the orb that have been created to represent the company's markets segments: At Home, At Work and On the Go.
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