New logo: China Airlines

On Wednesday, it was announced that Taiwan's flag carrier China Airlines had joined the SkyTeam airline alliance.

China Airlines took the opportunity the reinvigorate its corporate identity. Although the plum blossom and the seal from the previous logo are essentially unaltered, there's a completely new typeface for the name, and the elements have been re-arranged in what is described as a "simple, harmonized and modern design".

Previous logo.

The current plum blossom was introduced in 1995, and the previous logo originated around that time as well. It replaced a complex symbol that had been used in various arrangements since the 1960s and included the CAL abbreviation, an aeroplane and a flower.
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New logo: Acer

Taiwan-based electronics company Acer has launched a new logo. It was reportedly rolled out this Monday, April 11. So far, there hasn't been much media attention given to the logo change, and Acer doesn't seem to have issued a press release about it either.

The casual observer may not notice the logo change, but some clear differences can be seen when you have the new logo and the old one side-by-side. The new logo uses a different typeface with more rounded corners and the e doesn't stand out from the other letters anymore. The new logo also uses a different shade of green, which has been dubbed "Acer Green".

The previous logo was rolled out ten years ago, on March 8, 2001, when the Acer "diamond" was abandoned. It was created by Landor Associates.

Previous logo.

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Taiwan tourism logo, old and new

The Taiwan Tourism Bureau announced a new logo and a new slogan last Friday. The slogan is now "Taiwan - Heart of Asia", replacing "Touch Your Heart". The word "Heart" is kept in the slogan, but has new meaning.

More information about both the old and the new logo after the jump.
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