CommScope is an American company which manufactures various telecommunication infrastructure products, including wires and antennas, based in Hickory, North Carolina. Last Tuesday, March 15, the company unveiled and launched a new corporate identity.
The previous logo was introduced in the 1990s, probably when the company was spun off from General Instruments in 1997.
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| Previous logo. |
The new logo has the company name in all capital letters, with the last O replaced by the company's new icon, a cyan blue orb with a whirl. The previous logo featured a somewhat similar icon, a teal oval with a stylized representation of a cable. This is has intentionally been made less obvious in the new icon, as the company is no longer a simple cable manufacturer.
The orb can be used on its own without the logotype. There are also three versions of the orb that have been created to represent the company's markets segments: At Home, At Work and On the Go.
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