Many elements from the old logo have been kept, like yellow and blue colour scheme from the Ukrainian flag and the swirly symbol, which the company calls a "sail". But they have been given a more contemporary look, and the "sail" icon now interacts better with the wordmark which is set in a more modern typeface. The motive has clearly been to value equity and rejuvinate at the same time.
The new logo was designed with the Ukrainian creative agency Tabasco.
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| Previous logo |
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