New logo: Atos

Last week, on July 1, the global IT company Atos Origin announced that it had finalized its aquistion of Siemens IT Solutions and Services. With the merger, the company took the opportunity to drop "Origin" from its name and introduce a new corporate identity.

Although based in France and listed on Euronext Paris, Atos is a truly global company, which claims to have 78,500 employeees in 42 countries. Atos has been the Worldwide IT Partner for the Olympic Games since 2002.

Atos Origin logo.

The new corporate identity means a farewell to the tropical fish that has been with the company since May 1997 when the name Atos was introduced after the merger of Sligos and Axime. Back then, it was said to symbolize "mobility, responsiveness and vitality". When Atos and Origin merged in 2000, the fish was carried on to the merged corporate identity.

Atos logo from 1997.

The press release about the merger also mentions the rebrand:
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The new palindrome logo for Laval, France

Laval is a town in Mayenne in northeastern France with about 50,000 inhabitants. Back in December they announced and revealed a new logo, but they didn't start using it right away. Now, the logo is up their website, and this week they also published a spread about the new look in the town Magazine "Laval La Ville" (archive) (every medium-sized town in France publishes an official magazine, it seems).

The new look was created by the French brand management agency Royalties, who won the assignment in a tender.

More images and information after the jump.
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