Wednesday, January 18, 2012

New look: Telediario


Telediario is the primary news programme from the Spanish state broadcaster Televisión Española (TVE). It has been on the air since 1957, and still maintains a leading position.

Last week, on January 14, TVE's news programmes finally made the switch to the widescreen format, which also meant new visual identities for Telediario and the other new programmes - La2Noticias, Los Desayunos and the regional news programmes.

Telediario's new look was created by the Spanish broadcast design agency Zeligstudio, who were also behind the previous design. The new look brings a coherent logo system with lettermarks for each programme. Intros and graphics are based around "aerodynamic" forms that create a world map.
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