The University of Western Ontario, a public university located in London, Ontario, launched a new brand identity yesterday, January 26. Usually branded as Western University, the new logo combines a wordmark with a shield in the university's signature purple color.
The wordmark uses a custom-made typeface, named Hellmuth after the university founder. The shield comes from the university's coat of arms.
Until now, the university's logo has featured a tower that is a distinctive landmark on the campus. That logo was introduced about eleven years ago.
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