New logo: Proffice

Proffice is a human resources solutions company in the Nordic countries. Originally a Swedish company, it was founded in 1960. In the late 1990s in expanded to Norway, Denmark and Finland through aquisitions and new establishments.

On April 4, Proffice launched a new strategic agenda to create a more united concern, intending to radically increase turnover. This strategy included a new brand strategy and corporate identity. This agenda includes strengthening the company's specialist brand Dfind. Some business areas involving specialists that used to be Proffice-branded now use the Dfind name.

New Dfind logo.

Proffice and Dfind have both been given new and consistent logos. I don't have any source for this, but I would guess the blue and yellow pieces represent the missing links that Proffice provides to an organisation.

Previous Proffice logo.

The previous Proffice identity had been used for a relatively long time, since at least the 1990s.
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New logo: ManpowerGroup

Worldwide human resources company Manpower Inc. is changing its name ManpowerGroup. The namechange was unveiled yesterday morning (March 30) at the headquarters in Milwaukee

The Manpower name and current identity will be retained as on of ManpowerGroup's four main brands. The other brands are ManpowerGroup Solutions, Experis and Right Management, and together they make up a "suite of solutions". Experis is an all new brand, while Right Management is an existing brand which has had a separate identity until now.

The new corporate logo and the new division logos seem to be derived from the current Manpower logo, which has five parellel pastel colored bars which form the initials M and P. The ManpowerGroup logo has just four parallel bars, perhaps representing the four main brands.

The Martin Agency is credited with helping ManpowerGroup coming up with the new identity.

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