Showing posts with label dairy. Show all posts
Showing posts with label dairy. Show all posts
Tuesday, December 4, 2012
New logo: Lätt & Lagom
Lätt & Lagom is a Swedish brand of spreadable butter and vegetable oil, introduced in 1974 and manufactured by Arla Foods. This autumn, it has introduced a new package design.
The previous very modern design has been made a little bit friendlier with an image of sourdough bread on the packaging and a serif ampersand included in the logo.
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Friday, November 16, 2012
New logo: Q-Meieriene
Q-meieriene is a Norwegian dairy company, controlled by the Kavli Foundation. Earlier this year, probably in the spring, the company introduced a new corporate identity. This includes an updated version of their Q logo as well as fresh and modern packaging.
Norwegian agency Strømme Throndsen Design have designed new milk cartons for Q-meieriene; I don't know if they were also behind the overall corporate identity.
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Tuesday, August 21, 2012
New logo: Oberezhe
Yarmolprod is a Russian dairy company, located in Yaroslavl close to the Moscow region. Recently, it unveiled a new mid-range milk brand called Oberezhe (Обережье), designed by Moscow agency Wellhead Branding & Consulting.
The visual identity uses traditionality design cues, with a logo insired by old Slavic lettering, an О carved out of wood and table cloths with traditional embroidery.
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Tuesday, April 24, 2012
New logo: Actimel
Actimel is a "probiotic" yogurt drink manufactured by the global dairy group Danone and sold in Europe, Latin America and North America (where it is known as DanActive). This month it has introduced a revitalised visual identity in the UK, created by Dragon Rouge in London.
The most noticeable part of the redesign is an overhaul of the brand logo, probably the most substantial redesign of Actimel's logo since its launch
Actimel's visual identity differs a bit between markets, but the logo has typically used a purple serifa for 'Acti-' and a blue san-serif for '-mel', with a yellow arch tying them together. The new logo introduces a contemporary typeface and drops the arch for a sunrise icon. A sunrise has previously featured on the Actimel bottles.
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Labels:
2012,
dairy,
Dragon Rouge,
food,
new logo,
United Kingdom
Tuesday, February 21, 2012
New logo: Savushkin produkt
Savushkin produkt (Савушкин продукт) is one of the leading dairy brands in Belarus, offering a full range of dairy products. Last week at a food fair in Moscow, on February 16, it unveiled a new logo, designed by Moscow agency Depot WPF.
The previous was identity introduced about ten years ago. It featured a pitcher pouring out milk in the form of the letter С (the first letter in Savushkin) and messy, somewhat hard to read, typography.
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Monday, February 13, 2012
New look: Lactica
Lactica is a brand for milk from a dairy company in North-Western Russia. Last year, the brand was relaunched with a new package design to better reflect the natural product and its modern high-tech processing, as well as communicating health to follow current trends.
The new branding and packaging was handled by the Russian agency Getbrand. They created a new logo with two stylised checkmarks in different colours. The packaging is mostly white and features images of people that make the product seem relevant and modern, while communicating well-being.
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The new branding and packaging was handled by the Russian agency Getbrand. They created a new logo with two stylised checkmarks in different colours. The packaging is mostly white and features images of people that make the product seem relevant and modern, while communicating well-being.
Read more »
Wednesday, December 7, 2011
New logo: Nöm
The Austrian dairy company NÖM (once an abbreviation for Niederösterreichischen Molkerei) has spent this year introducing a refreshed logo across its product range. The Austrian brand design agency Moodley has been credited for both the new logo and new milk packaging design.
The milk packaging adopted a new look, described as more cheerful and natural, back in September. However, the new logo had appeared on other packaging before that, having been around at least since the spring.
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Thursday, November 3, 2011
New look: Country Life
A new packaging has been unveiled for Britains leading butter brand Country Life. Behind the redesign was Brandopus, who also created the more noticeable overhaul in 2008 that introduced a tree in the logo. This time, the packaging has been de-cluttered, and the logo appears at an angle.
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Wednesday, September 14, 2011
New logo: Kerrygold
Kerrygold, the brand used around the world to market products based on Irish milk, has been given a new look with a redesigned logo. The intention is to emphasize the brand's Irish origin while giving it a more emotional appearance. The new design was probably introduced earlier this year.
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Previous logo. |
The Kerrygold name was devised by the Irish Dairy Board in the early 1960s to market Irish butter internationally, and claims to celebrate its 50th birthday next year. According to the Kerrygold website, the previous design was introduced in 1986. It was given a slight update around 2006/2007, when a bit more gold was added.
The new version is essentially a more modern interpretation of its predecessor. All elements from the previous logo are kept, the cow, the grass and the buttercups are still there. A more contemporary typeface is used for the name, but it still mimics Celtic calligraphy. A yellow "light source" (a.k.a. gradient) has been added at the centre.
Kerrygold's German representative sent out a press release about the logo change in June, although the logo has been used for months before that, at least in other territories. In the UK, for example, it has been used at least since February.
The packaging hasn't changed radically either, still trusting its dominating golden colour.
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Friday, July 29, 2011
New logo: Stuffer Vivita
Stuffer is a specialised dairy company in South Tyrol in northern Italy. Recently, it unveiled a new look for its Vivita brand, a line of "healthy" dairy products with low fat and added bacterial cultures and vitamins, which includes yoghurts, probiotic drinks and cottage cheese.
The new logo includes a measuring tape, to show that the products are ideal "for those who love physical fitness and a natural and healthy lifestyle", but of copurse also to highlight the low percentage of fat. Other than that, the logo remains mostly the same. The new packaging also remains very similar to its predecessor.
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Previous logo. (Apologies for the low resolution) |
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Friday, February 18, 2011
New logo: Roberts Dairy Foods
Roberts is a local dairy company based in Omaha, Nebraska. The company has just changed its named from Roberts Dairy to Robert Dairy Foods and introduced a new logo. the rationale behind the name alteration was an expanded product line.
I haven't been able to pin down the age of the old logo, but I doubt it is more than a few years old. It had a detailed painting of a barn in it, something which isn't that unusual among smaller food companies. This was all enclosed by an arch and some type, with a banner underneath proclaiming that the company is "Farmer Owned".
The new logo is an adaption from the logo already in use by its sister company, Hiland Dairy Foods in Springfield, Missouri. Other than the names and colors, the logos are essentially identical.
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