Friday, February 18, 2011

New logo: Roberts Dairy Foods


Roberts is a local dairy company based in Omaha, Nebraska. The company has just changed its named from Roberts Dairy to Robert Dairy Foods and introduced a new logo. the rationale behind the name alteration was an expanded product line.

I haven't been able to pin down the age of the old logo, but I doubt it is more than a few years old. It had a detailed painting of a barn in it, something which isn't that unusual among smaller food companies. This was all enclosed by an arch and some type, with a banner underneath proclaiming that the company is "Farmer Owned".

The new logo is an adaption from the logo already in use by its sister company, Hiland Dairy Foods in Springfield, Missouri. Other than the names and colors, the logos are essentially identical.
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