Thursday, February 17, 2011

Arte gets a new look, but keeps its logo

Follow-up article: February 25.

Arte is a public service television channel which is broadcasting to France and Germany. Funded by TV taxes, it offers mostly cultural programming in both French and German.

In late January, reports started surfacing on French blogs that Arte was about to launch a new look (habillage, as its called in French) on February 28. this was later confirmed by Arte, with a press release sent out on February 16.

For those concerned about the logo, it looks like it will be staying. However, for the last few years, the logo has usually been presented with a four degree slant. With the new look, it looks like the logo will always be straight, while the graphics around it are irregular instead. On screen, the logo will be turned into an animated 3D sculpture.

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