Sunday, February 20, 2011

New look: Channel 5 (UK)

Channel 5 is the fifth nationwide television network in the United Kingdom, launched in 1997, and marketed as "Five" since 2002. It was owned by RTL Group for a long time until July 2010, when they sold the channel to newspaper mogul Richard Desmond's company Northern & Shell. One of the first changes he announced was that the name would be changed back from Five to "Channel 5".

Some time before the rebrand, the logo on the left started showing up from various sources, including reputable ones and Channel 5 themselves.

When Channel 5 finally relaunched with a new graphics package and a new name on February 14, the word channel had been removed.

The idents were produced by Earth, a production studio in London, and filmed at Studio Barrandov in the Czech Republic. The idea behind the idents is called "Stage 5", and the idents are set at a soundstage with a large screen
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