Monday, February 21, 2011

New logo: Eurosport

Eurosport is a sports TV channel broadcasting to most European countries. Today it is owned by the French TF1 Group. In January, it presented an updated logo.

Since its launch in 1989, the channel has used a logo made up of the circle of twelve stars that represent the European Union, with the two stars in the middle replaced with the channel name in italics. The logo has been updated in 1994 and 2001, but the stars and the italic name has remained, and it continues to do so in this latest iteration.

The changes are subtle. Some more padding in the trapeziums surrounding the name, a less narrow typeface (Klavika Bold Italic). In the full colour version, the stars are now coloured grey or white instead of blue, which makes the name more visible. There are also single colour versions which I don't think existed before.
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