New logo: Fratelli Orsero

Fratelli Orsero (fratelli being Italian for "brothers") is a new Italian premium brand for fresh fruit, launched in January this year. It brings back the name of an old fruit business founded in the 1940s. The brand identity was developed by FutureBrand.

The family name should signal commitment to quality, while the retro logo, featuring a small van in black and gold, should remind us of its origins.
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Olympic bid logo: Roma 2020

On February 14, Italy's new prime minister Mario Monti called for an end to Rome's bid to host the 2020 Olympics, just one day before the deadline to post applications to the IOC. The European debt crisis lead Monti to replace Silvio Berlusconi in November, and it was probably a factor behind the bid's cancellation as well. The committee did however finish the application before the bid was cancelled, and it also created a bid logo.

The logo features a spiral inspired by the Colosseum. A special graphic was also made for the bid slogan, "A time for history". Alas, it wasn't.
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New logo: Rana (2011)

Giovanni Rana is an Italian chef, entrepreneur and food celebrity who has lent his name to a number of Italian food products. They are marketed in both Italy and some foreign markets, including the US and the UK. Last year, Rana's food products started phasing in a new look in the Italian market.
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New logo: A&O

A&O is an Italian supermarket chain with about 750 stores which is a part of the retail group Selex. This week, it unveiled a refreshed logo as part of a chain-wide renovation.

The previous logo, which seems to be relic of the "block" signs that were very common on supermarkets in the 50s and 60s, has been updated by making the squares a little rounder, revitalising it while keeping it recognisable. Four "bars" in different colours have been added underneath, that "give liveliness to the sign and are consistent with the new store environments".
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New logo: Birds Eye/Iglo

The European food company Birds Eye Iglo Group (BEIG) has been introducing a new look for its frozen food brands, Birds Eye in the UK and Ireland, Iglo in Germany and Austria and Findus in Italy.

Previous Birds Eye logo.
Previous Iglo logo.	Previous Findus logo.

The previous common look for Iglo, Birds Eye and Findus Italy was introduced in 2004, when the brands were still owned by Unilever. The red-orange shape replaced three different classic logos with lots of equity, Iglo's fork, Birds Eye's bird and Findus' "flag". It was created by Carter Wong Tomlin, who also created the succesful "heartmarque" for Unilever's ice cream companies.

Unilever sold Birds Eye and Iglo in 2006. After that, Birds Eye got a separate design in 2007, created by Jones Knowles Ritchie, who made the logo transparent. Unilever sold Findus Italy to BEIG in 2010, bringing the three brands under one roof again.

New Findus Italy logo.

The new visual identity is once again common for all three regional brands. The logo has been slimmed down and refined and is usually featured as part of a graphic at the top-left of the packaging.

There doesn't seem to have been any official announcement of the new look, but it has been used at least since March this year, possibly earlier. It is now used to various extent in all markets, although the websites for Birds Eye and Iglo still feature the old logo.

Some examples of the new packaging below (from the websites of the respective brands):
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New logo: Italia 2

The rollout new digital TV channels continues in Europe. The latest hatchling from the dominant Italian broadcaster Mediaset is Italia 2, an entertainment channel that targets young men. The channel launched on July 4 and is spin-off from the popular Italia 1 network, which explains the name. The logo for the new channel is also based on the Italia 1 logo.

The Italia 1 logo was introduced in the early 1980s.
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New logo: Stuffer Vivita

Stuffer is a specialised dairy company in South Tyrol in northern Italy. Recently, it unveiled a new look for its Vivita brand, a line of "healthy" dairy products with low fat and added bacterial cultures and vitamins, which includes yoghurts, probiotic drinks and cottage cheese.

The new logo includes a measuring tape, to show that the products are ideal "for those who love physical fitness and a natural and healthy lifestyle", but of copurse also to highlight the low percentage of fat. Other than that, the logo remains mostly the same. The new packaging also remains very similar to its predecessor.

Previous logo. (Apologies for the low resolution)

A press release about the logo change was sent out on July 28, and by then new the packaging had already been in stores for a few days.
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New logo: Expo 2015

Andrea Puppa's winning design

The first world's fair was held on London in 1851. Since then, they have been opportunities for countries to display their technological and scientific visions to the world. Nowadays, the biggest world's fairs are called "Universal Exhibition" and are held in years ending with 5 or 0, and "International Exhibitions" are held between the universal ones.

The next such Universal Exhibition will be held in Milan in 2015. Today, May 23, it was announced that logo above will be the official logo for the event. The logo was chosen through a competition. A jury lead by Giorgio Armani selected two finalists from more than 700 entries, and then let Internet users vote on which logo should be used. The deadline for voting was yesterday.

The finalists were two young designers named Alice Ferrari and Andrea Puppa, born in 1984 and 1981, respectively. Puppa's winning design consists of the word Expo and the year 2015 written together.

Alice Ferrari's runner up.

Ferrari's choice of an egg as main symbol was inspired by the exhibition's theme, which is "Feeding the planet, energy for life".

Previous logo.

Until now, the logo used for this event has stemmed from Milan's bid to host it. This atrocity combined clip-art images of both the Vitruvian Man and a globe, replacing the letters X and O in the word "expo".

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New look: La 7

The Italian television market is dominated by two companies: Rai, which is owned by the state, and Mediaset, which is owned by the family of Prime Minister Silvio Berlusconi. Those groups own six national networks, which account for more than 70 percent of all viewing. The most prominent challenger to Rai and Mediaset is Telecom Italia Media and its La7 ("La Setta") network. It is however still far from beating any of the six big networks in the ratings.

Yesterday, March 28, La7 launched a new look and new graphics created by Red Bee Media. The basic idea with the on-screen look is a little "venue" with the logo at the centre which appears around Italy. You can see a montage of the new look on Red Bee Media's website.

The basic shape of the logo remains, although it has been given a slight redesign which is barely noticeable, and a yellow trapezium seems to have become a semi-permanent part of the logo.

More after the jump.
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Milanofil 2011

The Italian postal service hosts an annual stamp exhibit in Milan, called Milanofil. It seems to be a big event, because it has its own visual identity. The logo for this years exhibition takes the silhouette of the Milan Cathedral and turns it into a stamp.
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