TV1000 is a movie channel brand owned by Swedish media company MTG, originally launched in the Nordic countries in 1989, and later expanded to much of Eastern Europe, including Russia. The brand was abandoned in the Nordic countries earlier this year, but is still going strong in Eastern Europe. Earlier this month, three new TV1000-branded channels were launched in Russia and the other CIS states, and with that came a new logo.
The previous TV1000 logo contained a sphere with a star. That is maintained in the new logos, but the star has been made more obvious (and frankly not as elegant). The typeface is Gotham with a 3D extrusion. Read more »
The thread running through the entire package is cinematic light. The six thematic channels use light inspired by their respective genre, slow motion police lights for Viasat Film Action, smoky search lights for Viasat Film Classic, bright sunlight for Viasat Film Family, glittery water for Viasat Film Nordic and drapes for Viasat Film Drama.
Devilfish and Foreign Office also created six idents, that they describe as "mini-scenes in cinematic style, each with just a whiff of a story pulling you inside". Read more »
At the beginning of September, the France-based movie studio StudioCanal gave up the local names of its subsidiaries in Germany and the United Kingdom, Kinowelt and Optimum Releasing, instead renaming them both after their parent company. With this came a new visual identity, including a new logo and a brand new intro, both created by the UK agency Devilfish.
The new identity replaced both the identities of Optimum and Kinowelt, as well as the existing StudioCanal identity, including its "dramatic clouds" intro.
Previous logo.
The logo has been known at least since June 30, when the rebrand was announced, and the intro was unveiled in early September. It was first used in the Tomas Alfredson-directed movie Tinker Tailor Solider Spy, which had its UK-wide premiere on September 16.
The new intro is an evocate piece featuring light projected through glass panels, produced with Double G Studios. Harris Zambarloukos acted as director of photography and a mood-setting musical score was composed by Alexandre Desplat.
"In order to create something truly timeless, we began with the concept of the interplay between light and glass. Light is the common denominator of all cinema; a movie is simply the record of light on film. And the glass in the lens of both the camera and the projector is an essential tool in the making of movies. A large installation of 25 glass panels was built (representing STUDIOCANAL’s vast library of films), and abstract light generated from STUDIOCANAL titles was then projected through the glass panels. We crafted as much of the ident in camera as possible, keeping post-production to a minimum – creating a sequence that could conceivably have been shot at any time in the history of film-making." - Devilfish
