New logo: BRF

BRF Brasil Foods is a Brazilian food company that owns several classic food brands in Brasil. Last week, on January 16, it launched a new corporate identity that drops the tagline "Brasil Foods" from the name.

The new symbol is a colourful pattern that expresses of the company's positioning and values of leadership and cultivation of bonds and dialogues.
Read more »

New logo: Brasil Kirin

Schincariol, a major Brazilian brewery company, announced yesterday, November 12, that it would change its name to Brasil Kirin, following its acquisition by the Japanese Kirin group last year. The new name was announced at a company event with 2000 employees and is strictly a change of corporate identity, all consumer brands remain unchanged.

The new logo combines Kirin's wordmark with the word "Brasil" in the same typeface and an icon of colourful shapes that can also be used as patterns.
Read more »

New logo: Alberflex

Alberflex is one of the larger manufacturers of office furniture in Brazil. In September, it unveiled a new corporate identity, created by Futurebrand. It was launched with a campaign created by ad agency Verbo Comunicação.

The new look combines rounded typography with green-blue A, that represents the "comfort, modernity and creativity" of its products.
Read more »

New logo: Senac

Senac (abbreviation Serviço Nacional de Aprendizagem Comercial) is a private Brazilian professional education institution, founded in 1946. On Sunday, August 5 it launched a new corporate identity. The Brazilian design agency Packaging Brands is credited for creating the new look.

Senac says its old logo was created in 1969 and that it didn't fit its current position. Some regional districts had also started using independent logos, and this exercise unites the organisation under a common visual identity. The new logo is supposed to be a stylized paper airplane, created from triangles that form an arrow pointing towards the future.
Read more »

New logo: Rede Record

Rede Record is Brazil's second largest television network. Last weekend, on February 26, it introduced a new logo which is a revitalized version of the network's previous logo. The intention has been for the new logo to be more "modern and current". It stays faithful to the 3D graphics that the Brazilian networks have embraced since the 1980s, but infuses some more contemporary app icon aesthetics.

The rebrand, which also includes a bunch of IDs and graphics, involved more than 30 creative professionals.
Read more »

New logo: Canal Off

Canal OFF is a new Brazilian cable channel, launched on December 8 last year, dedicated to action sports, adventure and travel. The channel identity is built on an elegant logo, supported by thematic imagery.
Read more »

New look: SporTV

SporTV is a major sports channel in Brazil, owned by Globo, a major Brazilian broadcaster. Last year it launched a new look, created by the American broadcast design agency Troika Design Group.
Read more »

New logo: Gloob

Gloob is an upcoming children's channel from the Brazilian broadcaster Globo, due to launch later this year on its satellite platform Globosat. The logo was unveiled last week and is made up five colourful letters in disproportionate sizes, reflecting the "cheerful, colourful, curious, playful and irreverent personalities of Brazilian children". It appears the logo was created in-house at Globosat.
Read more »

New logo: Renova Energia

Tátil, the Brazilian agency that rose to worldwide fame after designing the logo for the 2016 Olympics, unveiled the results of another project last month. It was a new corporate identity for Renova Energia, a company building a large wind farm complex in Bahia, Brazil.

"The new logo symbolizes than a change: it indicates the arrival of a new positioning, and also reinforces the mission of Renova, which is to originate, develop, deploy and operate enterprises that respect the environment and the communities in which it operates. Thus, the new logo symbolizes pioneering, high levels of corporate governance and innovation. Renova Energia celebrates the achievements of the present, but with the eyes directed at the future, innovating more and more." - Tátil, translated from Portuguese

Read more »

New logo: Embraco

Embraco, a Brazilian manufacturer of refrigeration compressors, unveiled a new logo recently. It is credited to Interbrand.

Previous logo.

Different values have been incorporated into the letterforms, for example the interlocked 'c' and 'o' should resemble an infinity symbol.

A short news article about the rebrand was published by Embraco on July 5, along with a brand page.
Read more »

New logo: GVT

GVT is a Brazilian telecommunications company which offers fast broadband services. Founded in 2000, it was bought by the French media and communications group Vivendi a few years ago. On May 2, it unveiled a new logo, replacing the "swoosh" logo it has used for most of its existance.

In the new straightened up mark, the "swoosh" has been replaced by an arch under the T, symbolizing employee and customer satisfaction.

The ad agency Loducca has created a campaign to launch the new look, and some sources also credit them with the identity work.

Previous logo.

Read more »

New logo: O Boticário

O Boticário is a Brazilian chain of cosmetics stores. It claims to have over 3,000 stores in Brazil, and a few more in several countries around the world.  The name roughly means "the pharmacist". It was founded in 1977, and on March 23 it presented a new visual identity to celebrate its 34th anniversary. It was created by FutureBrand in São Paolo.

The new logo uses a fresh typeface and the B is turned into a calligraphic monogram with swirling lines, intended to convey "femininity and beauty" with "floral elegance". Several color combinations are available. The B monogram can be dislodged from the rest of the type and be used separately or in different lock-ups.

O Boticário also launches a new tagline; A vida é bonita. Mas pode ser linda, which means something like "Life is good, but it can be beautiful". The roll-out of the new mark is gradual, the press release says an ad campaign was launched on March 27, and that the first products with the new logo would appear on April 11.

Previous logo.

The previous logo was introduced in 2007. It was designed by Oz Design. The logo used before that was a green rectangle with the name written in a common serif font.
Read more »