New look: Müller Corner

Müller Corner is a range of yoghurts sold by the German dairy company Müller on the British market. This month, the brand has received an overhauled package design, created by Coley Porter Bell. The redesign aims to "improve consumer appetite appeal and navigation at point of sale".

The brand's previous packaging turned out to be short-lived. It was introduced a little bit more than a year ago and created by JKR. It was covered here at the time. Back then, the plan was to create a unified "branded segment" in the store with packaging dominated by a cool blue shade.

CPB's redesign goes in the other direction, preferring to differentiate the flavours and variants with decorations and other imagery. At the same time, different blue shades are still part of the packaging.
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New logo: Coutts

The UK private banking business Coutts, which traces its origins back to the 17th century, launched a new corporate identity at the beginning of October. Until now, the wealth management division of the Royal Bank of Scotland has used the Coutts name in the United Kingdom, while its Switzerland-based international business has been known as RBS Coutts. After the international bank dropped the RBS prefix on November 1, they are now gathered under a single corporate identity.

The logo has been simplified and modernised, but keeps its royal and classical associations by retaining the three crowns and an elegant script typeface.
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