Showing posts with label Romania. Show all posts
Showing posts with label Romania. Show all posts

Monday, November 26, 2012

New logo: Digi Sport


Digi Sport is a set of premium sports channels available in Romania, Hungary, Slovakia, the Czech Republic and Croatia from the regional satellite company Digi. On August 1, it launched a completely new look, created by British broadcast design studio Kemistry, who had previously redesigned other channels for Digi. On-screen, the logo is constantly moving through fluid animation. Info graphics are also animated and use the same purple and blue colour scheme as the logo.
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Friday, November 23, 2012

New logo: Agricola


Agricola is a Romanian meat company, one of the largest producers of poultry in the country. It recently received a complete design overhaul, created by the Romanian brand consultancy BrandTailors. This was announced on September 17 this year.

To differentiate the company's corporate profile and consumer brands, the company has separated the design of its corporate brand and its consumer brand. Until now, they had used the same logo for everything.

The corporate symbol is inspired by the Pietroasele Treasure, a treasure of gold objects that now resides at the National Museum of Romanian History in Bucharest. It should represent the company's "pioneerdom, continuity and longevity". A real life version of the logo has been created and placed outside Agricola's headquarters.

The new product logo is a lime leaf that resembles a heart with a drop of dew. It should convey freshness, an its sometimes accompanied by the slogan "Heart of Freshness". The packaging is using an image of a farm and product windows where applicable.

Plenty of images and a long process video below:
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Friday, April 27, 2012

New logo: Rancho


Rancho is a new Romanian brand for meat-based ready-meals in cans from the Romanian food company Scandia Food. The brand was developed by the Romanian agency BrandTailors, who developed a manly identity with Western themes. The logo consists of a belt buckle with a bull's head on it.
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Thursday, March 22, 2012

New look: Kandia


Kandia is the primary brand of the major Romanian confectionary company Kandia Dulce, offering a range quality chocolate bars.

Starting this month, Kandia is introduced a new package design, created by the Romanian brand agency BrandTailors. The new packaging highlights the product's cacao content as it aims for somewhat upscale consumers.
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Monday, September 19, 2011

New logo: Yammix


Yammix is a new Romanian brand of flour mixes manufactured by the flour company Şapte Spice, a division of the Vel Pitar group. The brand strategy and design was developed by the Romanian brand consultancy BrandTailors.

According to BrandTailors, bread mixes made for use in bread machines are an unknown product category in Romania, so the challenge was not only to launch a new brand, but a new kind of product.

The brand platform was built around the ease and convenience of baking bread with flour mixes and bread machinse - which is almost magical compared to preparing the ingredients yourself. The package design aims at making the products stand out in the flour category, featuring shots of finished breads and hand drawns figures in flour.
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