Friday, February 17, 2012

New logo: Smartbox


Smartbox is a French company offering themed gift boxes in stores and via the Internet. Started in 2003, it is now active in several countries. Last year, its visual identity was revitalised by the French brand agency Dragon Rouge. The agency created several detailed ribbon devices to make the packaging remind people of actual wrapped gifts. The logo was given a necesssary cleanup, and is sometimes supported by a white card with a green ribbon resembling the letter S.
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