Monday, June 18, 2012

Istanbul's Olympic logo contest


On May 23, the International Olympic Committee announced which bids for the 2020 Olympics would be allowed to move on the the candidate phase in the selection. Tokyo, Madrid and Istanbul were granted candidate city status, while the bids from Baku and Doha were rejected.

The logo Istanbul used for its bid for 2020 Olympics was a bit unconventional as it consisted of a wordmark combined with a pattern, and not the usual badge stacked on top of a wordmark. And last week, on June 13, it became clear that it will not be used in the candidate phase, as Istanbul 2020 launched an online vote where the public can select the logo they want.

Whether this was because they organisers never intended the previous logo to be used in the candidate city phase, or that it was breaching IOC's strict rules on Olympic emblems, isn't clear. Olympic bids typically use the same symbol in both the application and candidate phase. In the event that Istanbul gets to organise the 2020 Olympics, they will have gone through three completely different logos.
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