Swiss Miss brand history

Swiss Miss is an American brand of cocoa mix powders and chocolate puddings. Having been with the American people for half a century, it is one those classic brands that many remember growing up with.

Thanks to the Internet, innovative companies and people willing to share their collections, we can get a good view of how the brand and its packaging has progressed through the years. A special thanks to Jason Liebig who has given me permission to use some images from his collection. If you want even more packaging nostalgia, you should visit his Flickr photostream.

Swiss Miss original logo, used from the 1960s until the mid-1980s.

The "instant cocoa mix" powder, which creates delicious hot cocoa by just adding water, was developed by Sanna Dairies in Wisconsin, who were also manufacturing instant dry milk. It was originally served on airlines. In the early 1960s, Sanna Dairies were packing the product under the name "Swiss Miss Instant Cocoa Mix" and selling it to grocers. The original packaging was developed with "old world" aestethics, with decorative flowers and an old calligraphy typeface for the logo. A newspaper article published in February 1963 explained it thusly:

"The chocolate flavor developed by Sanna Dairies is reminiscent of delicious Swiss milk chocolate... thus the name and the attractive "old world" design package."

The black-and-white image of a Swiss Miss package on the right is from a 1962 ad. It may well have been the very first Swiss Miss packaging design.
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New logo for Cambridge, Ontario? Here's the old.

It is reported that Cambridge, Ontario is about to change its. The old one was reportedly introduced in the 1970s.

The following text comes from the "City Hall and Insignia" page on the city website (archived) and explains the thinking behind the "three C" logo:

The three C's used in the City of Cambridge logo represent both the Corporation of the City of Cambridge (as an acronym 'CCC') and also the three founding communities of Galt, Preston and Hespeler. The amalgamation of these communities is illustrated in the interlocking design. The white space between the letters is representative of the exchange of ideas and culture and communication of desires of the three founding communities now being channeled into one community with common goals.

The blue, green and gold 'Three C' logo is the informal symbolic device designed to represent the Corporation of the City of Cambridge on its letterhead paper and brochures.

News reports about the logo change:
CTV TheRecord.com 570News