New look: Vårdapoteket

Vårdapoteket ("The Health Care Pharmacy") is a Swedish pharmacy chain, one of several formed after the government monopoly on retail pharmacy was abolished and many pharmacies were sold off in early 2010. A summary of all identities launched after deregulation was published here last year. Most pharmacies went for some variation of a cross and the colour green, as did Vårdapoteket.

Last year, the Swedish design agency Stockholm Design Lab developed a visual identity that turns the pharmacies into bright places that stand out in the hospital areas where they are located. Taking inspiration from the human body, SDL worked with illustrator Kari Modén to develop colourful illustrations of organs that could be used for bags, wallpapers and advertising.
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New logo: KMH - Swedish Royal College of Music

The Royal College of Music, or Kungliga musikhögskolan (KMH), is one of the leading music education institutions in Sweden. On May 5, KMH presented a new visual identity. It was created by Stockholm Design Lab (SDL), who were was selected from seven agencies.

Previous logo.

The previous identity was developed in 1998. Since then, the college has gone through many changes, and it is also planning for a new building. A need to better communicate the institutions core values and specificity to both domestic and international receivers was identified. Furthermore, the previous identity was mostly developed with print in mind, and was limiting when used for digital applications.

From now on, communication will put emphasis on the abbreviation KMH. Unlike the full names, it works in many languages. The visual identity intends to be both formal and playful, and to express creativity and openness.

If you know and admire SDL's other work, you should not be disappointed. It follows a familar Scandinavian design philosophy that is unique to this agency.
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