New logo: Reading Is Fundamental

The American literacy nonprofit Reading Is Fundamental, which works to provide children with access to books, launched a new visual identity last Thursday, November 3, as it celebrated its 45th anniversary.

The previous logo consisted of a smiling book symbol, a lettermark and a wordmark. Three seamingly unrelated elements in an uncomfortable composition.

The new logo features a simple book symbol with the initials in a yellow and blue color scheme. RIF have also had a bunch of cartoon faces created that can appear behind the book.
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New logo: New Leaders

New Leaders for New Schools, is an American charitable organization that supports education by recruiting, training and coaching principals. Last week, on October 18, it introduced a new look has shortended its name to simply "New Leaders", which one assumes most people familiar with the organization called it anyway. The new identity was created by Chermayeff & Geismar, with strategic expertise from The Glover Park Group, and includes a new symbol with an upward-pointing arrow.

"Our new logo has an arrow pointing upward to very clearly represent the transformational effect we aim for leaders to have on underperforming schools and the lives of students who attend them. We remain committed to dramatic versus incremental change, and we are working to increase our impact on schools and students’ lives even further." - New Leaders

Interestingly, even though the mark was only launched last week, it is already featured in Chermayeff & Geismar's latest book, Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar, which drops on October 31.
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New logo: Alcohol Justice

Decribing itself as "the one and only alcohol industry watchdog", Marin Institute is an organization dedicated to highlighting the harms of alcohol. Last week, it rebranded as "Alcohol Justice". The old name was considered "respected but not informative", as its activities aren't limited to Marin, California, and it isn't an "institute" that does research.

The press releases provide no further information on the logo, but it clearly includes a person in the middle, made up of the letters O and T.
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New logo: Action on Hearing Loss

The Royal National Institute for Deaf People (RNID) is an organisation which supports deaf and hard-of-hearing people in the United Kingdom. It was founded in 1911, and last week, on June 9, it celebrated its 100th anniversary by launching a completely new identity and changing its name "Action on Hearing Loss".

The namechange was first announced last year. Although the new name is now used in all communication, the organisation will keep its royal status, and the legal name will still be "Royal National Institute for Deaf People".

According to the organisation, the new name "better represents the full scope of the charity’s work for a world where hearing loss doesn't limit or label people, where tinnitus is silenced – and where people value and look after their hearing". It is also acknowledged that the name RNID could easily be mixed up with other organisations. For example, the corresponding organisation for blind people is called RNIB.

The new visual identity was created by the British design agency Hat-trick. The basic idea behind the cyan and magenta logo is to underline the positive (taking action and hearing) and striking out the negative (the loss of hearing). The strikeout on the word "loss" adds a darker colour where the line and the letters meet. This effect has been used to create a bunch of icons, a few of them can be seen further down on this page.

The final RNID logo.

RNID's logo with the blue dot and the three concentric yellow arches was first introduced around 2002. That logo got a refresh at some point which made it more visually pleasant.
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New logo: Msheireb Properties

Dohaland is a subsidiary of the non-profit Qatar Foundation, launched in 2009 and concerned with urban development with a Qatari flare. On April 26, it rebranded and changed its name to Msheireb Properties. The new name comes from Musheireb, a development project to reinvigorate a downtown area in Doha, the first such project launched by the company.

The old Musheireb area was built around a well, and this is a clear inspiration for the brand mark. The circular form can respresent "both the ancient stone well and a window to the future, promising opportunity yet rooted in solid foundations". The olive green colour represents sustainabaility.

Brash Brands has taken credit for the rebrand work. The agency has been busy lately; its rebrand for dnata was launched in the same week, as reported on this blog.

Previous Dohaland logo.

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New logo: Mothers Against Drunk Driving

Mothers Against Drunk Driving (MADD) is an American non-profit which seeks to stop drunk driving. Yesterday, April 12, the organisation unveiled a new logo.

The previous MADD logo was unveiled in August 2002. The new one keeps the drink-and-car-keys icon from the previous logo, but gives them a different, less cliparty design. The prohibition circle is replaced by an X mark. The typography switches from caps to lower case.

From an MADD press release:

MADD’s refreshed logo and brand provides an opportunity to reintroduce the organization in communities across the country. The new logo signifies a more modern, approachable MADD, while still emphasizing the core values on which the organization was founded more than 30 years ago — especially the power of Mothers, which includes both men and women who want to make a difference



Previous logo.


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New logo: Läkarmissionen

Läkarmissionen ("The Medical Mission") is a Swedish charitable organisation which works with international aid. Today it launched a new identity, created by Jack Russel, an ad agency in Stockholm.

The symbol is based on the initials L and M, which together form an open stretched-out hand.
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New logo: Leukemia & Lymphoma Society

Leukemia & Lymphoma Society, who fund blood cancer rsearch, has unveiled a new logo today. The drop of blood has been simplified, and the name is in all caps.

The old logo is still the society's website, and there is no word on when it will be replaced.

The previous logo.

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New logo: Swedish Collection Control

The old logo.

Svensk insamlingskontroll, which translates roughly as "Swedish Collection Control", is a Swedish foundation, responsible for handing out and monitoring transaction accounts for charitable organisations.

The organisation was known as Stiftelsen för Insamlingskontroll ("The Foundation for Collection Control") until about 2009, when it started using the current name. The old abbreviation, SFI, remained in the logo then for some reason.

On February 14, 2011, the organisation presented a new logo. All accounts issued by the organisation have a number starting with 90. The new logo focuses on that by prominently featuring the term 90-konto ("90 account"). It seems like the old abbreaviation will be phased out.

The new visual identity was created by the PR bureau Springtime in cooperation with the design agency Jacobson Vellinga Design

Press release (archive)
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