New logo: DTG

De Telefoongids BV is the company that publishes telephone directories in the Netherlands, formerly a part of the incumbent telco KPN. Yesterday, October 15, it shortened its name to the abbreviation DTG and adopted a new corporate identity developed by VBAT in Amsterdam.

The new look was developed to feel familiar while also communicating new growth ambitions.
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New logo: Hibu

The Yell Group is a UK directory company, originally formed out of the telephone directory division of British Telecom (including the Yellow Pages). Today its has expanded to the U.S., Spain and some Latin American markets and is transitioning to survive in a digital environment. Yesterday, May 22, it announced that it would change its name to hibu Plc. The new corporate identity was developed by Landor Associates.

The preferred pronounciation differs between languages; in English it is pronounced "High-Boo". Hibu will reportedly also be used as a name for new products, but the legacy print products will retain the local names. The new name will launch on July 26, pending shareholder approval.
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New logo: Local Search Association

The Yellow Pages Association is trade association for directory services such as Yellow Pages publishers in the United States. Yesterday, April 18, it changed its name to the Local Search Association, recognising the industry's evolution from publishing catalogs to providing local search in general.

With the namechange, the association gets a new logo. The previous logo included the "walking fingers" symbol on a stack of yellow paper with a cursor. The new one keeps the walking fingers, but uses the updated and sleeker version, replacing the A in the word local.

Previous logo.

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