Viajes Iberia is a Spanish travel agency chain with about 950 stores around the country. Recently it was revealed that in an attempt to distance itself from Spain's national airline, Iberia, the travel agent intended to rebrand itself as Vibo. These changes also apply to the Portuguese chain D-Viagem.
The new visual identity was unveiled this week. At its center is a playful logo in blue colours. A similarly playful typeface will also be used for headlines etcetera. A distorted image with more elements has been published by the Spanish website Preferente.com.
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