Very loyal readers may remember the new visual identity for the French biscuit brand LU a couple of months back. Behind it was the French design agency Dragon Rouge. Raymond Loewy, who did the same thing over fifty years earlier, compared it to redesigning the French flag when he faced the same task
When I published the original article, information was somewhat scarce. Last month, Dragon Rouge launched a new global website, and it includes a case study for this rebrand with a bunch of nice pictures and more information. Of those against the new logo, this could help turn around the ones who are not too stubborn.
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