New logo: Airlines for America

The Air Transport Association of America, the trade organization for airlines in the United States, rebranded yesterday, December 1, and became Airlines for America (A4A), shedding a name it had used since its foundation in 1936. It also adopts the tagline "We Connect the World" and a new symbol made up of five planes in different colors that form a star.

The visual identity was developed by Pentagram (perhaps under the creative leadership of Michael Bierut, who is quoted in the press release).

From the press release:

• New name: “Airlines for America” represents the association’s membership and mission as advocates for the American airline industry and its passengers. A4A’s members move about 2 million passengers and 50,000 tons of cargo every day and commercial aviation is the third-largest sector contributing to the U.S. economy.
  
• New tagline: “We Connect the World” represents that A4A’s members have a vital network that connects the U.S. economy to the global marketplace. “Commercial aviation drives more than 10 million U.S. jobs and more than $1 trillion a year in economic activity and 5 percent of U.S. GDP,” Calio said.
  
• New visual identity: The new logo of five connected aircraft shows the unity of America’s airlines in their shared goal of being global models of safety, customer service and environmental responsibility.
  

The previous symbol was launched in the early 1990s, although the typeface was introduced later on.
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