The American PR firm Hill & Knowlton, part of the WPP Group, rebranded yesterday, altering its name to Hill+Knowlton Strategies, reflecting "a renewed emphasis on strategic communications advice that ensures a client's business imperatives are achieved".
The previous corporate identity was launched internally in the fall of 2002 and unveiled publicly on January 7, 2003. It was created by the London design agency The Partners, also owned by WPP.
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