May Company (Компания «Май» in Russian) calls itself "Russia’s leading tea and coffee producer" and sells tea under the brands Maisky and Lisma. This month, on June 15, it unveiled a new corporate identity, created by Direct Design Visual Branding, a Russian branding agency. The company celebrated its 20th anniversary last year, and the new look should reflect that by symbolizing "maturity, brightness, vitality, simplicity and stability".
The logo combines custom-made letters for the word Май with an emphasized breve (the little wedge over the letter Й), representing "optimism and a postive attitude". The breve changes color depending on division, with burgundy used in the corporate logo. The logos are supported by a graphic device with ribbons in the colors of the company divisions.
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