Schwartz is a UK spice brand owned by McCormick & Company. Recently, it started rolling out an overhauled visual identity and package design, created by BrandOpus.
The aim of the redesign has been create more consitent packaging where the Schwartz brand takes a more prominent role. To achieve this, BrandOpus created a "blending device" that dominates the packaging. The old S with a banner gives way for two overlayed ellipses.
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