VTM is the largest commercial TV channel in Flanders, the Flemish-speaking part of Belgium. Last month, it introduced a new look to launch the new autumn.
Three agencies were involved in creating the new look, Gédéon created the visual elements, jingle producer Brandy came up with the audio branding and Flexus did strategy.
The social media savvy identity is launched with the new slogan Je beleeft het hier, meaning "You experience it here". The on-air graphics have been designed to include viewer contributions in the form of text messages and videos. Visually, the graphics are inspired by the angles in VTM's logo.
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