Mikhailov and Partners (Михайлов и Партнеры in Russian) is a Russian communication consultancy. Last week, on August 30, it launched a new corporate identity, created by the consultancy VMKR.
This is another take on the flexible identities that are popular at the moment. VMKR's solution takes five colours (yellow, orange, pale blue, purple and coral) that can be blended and re-arranged into different objects inside a hexagon. At the moment, there are six such images that should convey "wisdom, strength, success, reliability, conviction, and commitment to development and growth".
The bright colours also appear in other visual devices and are contrasted with greyscale imagery.
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