Spanair brand history

On January 27, the Spanish airline Spanair became one of the first European airlines this year to suspend its operations, followed by Hungary's Malév within a week, and perhaps more to come as debt-burdened governments withdraw support from loss-making airlines. To mark Spanair's demise, here's a summary of how the airline's corporate identity has changed through the years.

Spanair was formed in December 1986, and commenced flights in March 1988. The logo at the top of this page was probably the airline's first logo, a wavy orange-blue symbol and a Berling Bold wordmark. It was initially a charter airline, and the planes had a plain white livery with the symbol on the tailfin.
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New logo: SuomiTV

Yesterday, August 15, the Finnish TV channel SuomiTV launched a new look. SoumiTV (Soumi meaning "Finland") has had problems attracting viewers and advertisers, and were forced to close down their news department earlier this year. The new look is part of a relaunched schedule, where the main attraction has been the return of Conan O'Brien's talk show to the Finnish airwaves.

The previous identity had been used since the channel launched in 2009, and was created by Addiction London.
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New logo: Sat.1

The period before the start of autumn programmes is hectic period for TV rebranding. This year, that certainly applies to German television were three of the biggest private television channels have rebranded within a few weeks. It started with kabel eins in late July, followed up with RTL II a few days ago, and yesterday, August 11, it was announced that the second most watched private channel, Sat.1, was about to get new graphics with a logo refresh on August 16.

The new look was developed by "Creative Solutions", the in-house agency of Sat.1's owner ProSiebenSat.1 Media.

Sat.1 logo 2009-2011.

Since 1980s, Sat.1 has used a multi-coloured striped ball as part of its logo, and as an important device for on-screen graphics. In 2008, the ball had become so well established that the channel decided to "do a Nike" and only use the ball as its logo.

After a rebrand in 2004, the ball has usually appeared single-coloured on screen, changing its colour based on it environment. The latest rebrand makes the ball multicoloured again, with eight different colours appearing in its stripes. The slogan "Colour You Life" (yes, in English) will remain, and the new graphics package is said to enforce that slogan.
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Entertainment One logo (2010)

Based in Toronto, Canada, Entertainment One is an entertainment company which distributes music, films and TV. Last year the company rebranded by changing its name from E1 Entertainment to Entertainment One and introducing a new corporate identity created by the Toronto brand design agency Parcel Design.



Previous logo.

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