The island of Saint Kitts, with a population of 35,000 people, is a part of the Caribbean nation of Saint Kitts and Nevis. This year, the St. Kitts Tourism Authority has introduced a new logo to market itself to tourists.
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| Previous logo. |
Replacing a combination of a script wordmark and a local flower, the new logo is an elegant italic wordmark. A ligature between the upper-case S and the lowercase T creates an "open heart". There is also a "signature graphic" which is inspired by the wordmark and includes another open heart and some waves. To further enforce the heart theme, the new tagline is "Follow Your Heart". The colour scheme (brown and beige) was reportedly inspired by Saint Kitts's natural landscape.
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