New logo: Sony Six

Sony Six is a new sports channel launched on April 7 this year by Sony's Indian TV network arm. The on-air graphics were created by Australian motion studio Ink Project, who unveiled their work last month. The brand brief was to challenge the existing Indian sports channels and be more youthful and unconventional.

The logo is yet another iteration of the Sony Entertainment Television logo, originally designed by Chermayeff & Geismar. Ink Project turned this logo into a sporty cube, a versatile device that can be seen in all on-air applications.
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New logo: SF

It has now been three years since the Sci Fi channel changed its name to Syfy and started altering its direction slightly. Most of its international spin-offs were also renamed Syfy the following year, but in Australia the Sci Fi brand has remained in use, partly because the Australian Sci Fi channel was owned by a separate company that licensed the name from NBCUniversal. That is until yesterday, July 23, when the Australian Sci Fi channel changed its name to SF.

The new name doesn't mean the channel is distancing itself from from the science fiction genre, as the rebrand carries the tagline "We are sci fi". The new and identity was developed with the Australian broadcast design agency Ink Project, and it is also inspired by the sci fi genre. On screen, the logo starts out as a blob that appears to be a fusion between technology and organism.
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New look: Studio

Studio is an Australian cable-satellite channel dedicated to the arts, owned by the Special Broadcasting Service (SBS). On March 1, it launched a new on-air identity based around the tagline "Everyday Inspires", created by Australian broadcast design agency Ink Project, who were also behind the rebrand of SBS' movie channel World Movies back in August.

Ink Project also created four image spots that will be used as idents. They are based around time-lapse live action photography where the logo is formed in creative ways.

Studio launched in April 2010, and the launch logo was created by Sydney design agency Frost Design and spelled out the name as STVDIO. That logo has been updated by giving up the perhaps not overly clever letterplay.
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New logo: World Movies

World Movies is an Australian art-house movie channel with foreign films and related content. It is owned by the public Special Broadcasting Service (SBS) and is available on the country's subscription television platforms.

Back in August, World Movies introduced a new look, created by the Australian broadcast design firm Ink Project. The entire graphics package is based around the zoetrope, the original form of motion pictures, its name incidentally meaning 'wheel of life'. Graphics use a flickering effect to mimic the zoetrope, and slanted bars reminds us of the slits through which one can see the moving image. A new logo was created using these bars. The graphics also feature an inspirational musical score was composed by Groove Quantize.
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