I recently stumbled upon an old showreel and a presentation video from the UK broadcast design agency Lambie-Nairn that had been uploaded to Youtube by a user called "deeman3000". Founded in 1976, Lambie-Nairn established itself as a leading broadcast design agency in the late 1980s/early 1990s. These videos were probably produced in 1996 and mostly feature material created during the five years prior to that.
This was during a time when it seemed like the company strived to rebrand a channel in every European country. Aside from the acclaimed work the BBC, Lambie-Nairn also worked with other UK broadcasters as well as clients in France, Germany, Scandinavia, New Zealand, Benelux and Russia.
Although every project is unique, one can detect some recurring methods in this body of work, like many filmed sequences featuring different props or actors with heavy makeup, rather than three-dimensional computer animation. Many of these could be shown on television today, if properly remastered for high-definition, but they are of their time and would probably be considered too high-brow in today's environment.
But most of all, they are marked by a certain British wit and sober design sensibility, even in some of the fast-paced epilepsy-inducing examples.
This period was not the peak for the agency. The very next year, it would win the prestigious assignment to rebrand the BBC. Not only did the company create the current straightened-up BBC logo. The Beeb was at this point gearing up to launch a string of new digital channels, both regular public service channels and advertising-funded ones as part of the UKTV partnership, and this would provide steady work for Lambie-Nairn over the following years. If you were watching the BBC between 1997-2003, you could expect the channel branding to be created by Lambie-Nairn.
The agency also continued its international activities, delivering new branding to clients like VRT Belgium (1997), Euronews (1998), the Sci Fi Channel (2002) and LCI France (2005) as well as new Middle Eastern networks like Alhurra and Adu Dhabi TV. It would also move into non-TV branding, and was behind the successful launch of O2 in 2002.
Martin Lambie-Nairn himself left in 2008, one of his last projects being
a relaunch of BBC News. Most of the creative professionals who worked with him during these years have also moved on to other agencies.
The two videos can be seen below, along with some stills and short descriptions of the work featured in them. Martin Lambie-Nairn published a book in 1997, and it provides extended descriptions of the work included in these videos. Unfortunately, it is out of print and is somewhat hard to get hold on if you aren't close to a UK library.
Read more »
