New logo: Pripps Blå

Pripps Blå is Sweden's largest beer brand, nowadays owned by Carlsberg. Recently, it introduced a new look, designed by the Swedish agency NINE.

Originally brewed by Pripps, a brewery founded in 1828, the brand itself was launched in the 1950s under the name Pripps Export. It took the name Pripps Blå in 1975, meaning "Pripp's Blue", based on the colour of its cans. Carlsberg bought the company in the year 2000.

The new look takes inspiration from the design used by Pripps Blå in the 70s and 80s, resurrecting the crest that was present on the cans during that time, but updating it to contemporary standards. The design wants to recognise the brand's history, while also communicating anticipation for the future.

Nine have also created what it describes as a "tattoo pattern", an extended graphic made to look like an engraving. With the crest at the center, it includes images that refer both to tradition and "dream of the future". It is used on some packaging, and elements of it can also be used separately.
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New look: Ramlösa

Before.

After.

Ramlösa is a Swedish brand of mineral water, bottled in Ramlösa in the southern part of the country. The well was founded in 1707, and the water has been available in its current bottled form for about a century. Today, the brand and the bottling plant are owned by Carlsberg.

Recently, Ramlösa introduced a new label design for its retail packaging for non-flavoured water, called "Ramlösa Original". The new label was designed by the Swedish agency Nine, which has done a lot of design work for Carlsberg, including Ramlösa's acclaimed premium packaging last year (read more about it at BP&O)

Ramlösa's retail packaging was last redesigned in 2007 by the British agency JDO, who helped reposition it to target "young unisex city inhabitants with a busy and active lifestyle". It was a relatively radical overhaul of a label that had only gone through incremental changes for a century, and faced harsh criticism from an ad man who had previously worked for Ramlösa, who said Ramlösa was imitating its competitors.

This time, Ramlösa has chosen a Swedish agency, and Nine seem to stress that this is a careful update. They also say the new label provides better contrast and a clearer hierarchy. The most noticable change is that the blue line pattern has been switched for a lively image of water.
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