New logo: Chili's

The American restaurant chain Chili's has started rolling out an updated version of its chili pepper logo.

The chili fruit has been redrawn, giving it a cleaner look and making the clever way the stalk acts as an apostrophe clearer. The letter S has switched to the more elegant Sari typeface.

Previous logo.

The previous logo was probably introduced around 2002. However, the "classic" Chili's logo with the swirling H-L ligature remained in use for a long time after that.

It seems like the new logo was introduced in September. It's not clear exactly when that happened, but various outlets associated with Chili's have been using the logo since at least September 22. The changes were reported on in the New York Times on September 29. As of today, the official Chili's website still features the old logo.
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New logo: Del Taco

The American fast food chain Del Taco, with over 500 locations in 17 states, recently unveiled a new logo, along with a new restaurant prototype in some locations. Del Taco credits both the restaurant design and the new logo to Tesser Inc., a brand design agency specialized in fast food.

The previous logo was launched in the 1990s. It reintroduced a sun as a part of the Del Taco logo. The chain had previously used a sun as it logo during the 1960s and 1970s.

The new logo is essentially a more modern version of its predecessor. All elements are in their regular places - the sun, the green rolling hills, the angled red script typeface - but have been given less cartoonish and more contemporary interpretations. The sun has regained the "buzz saw" look it had in the 1970s. The new typeface is a "unique brush style font". As chief brand officer John Cappasola explains, "The new logo retains the positive equity we have built up over the years while capturing the energy and confidence of this great brand as we position Del Taco for the future".

A press release announcing new logo and restaurant design was sent out on August 8, but some media coverage had appeared a few days before that. Del Taco says the new logo will be phased in from the fourth quarter.
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